Watch the first 2 minutes of the Youtube video where I first encountered this quote... https://youtu.be/9tsIYhnRw7k?si=X5t4Pdrv35OVplCN One Wild and Precious Life. Watch On Youtube I am Crazy. In my own way. But I am not alone. And I am not yet finished. I have just one wild and precious life and I will not waste it inside my comfort zone. I am an ULTRA marathoner ie. a crazy, slow, runner who somehow finds enjoyment in running 50km and above. I am one of 991 active Filipino ultramarathoners as per an international ultramarathon register. On

How much do I spend for a marketing activity? This is a common question that never has an exact answer. Since many business decisions are made on a benefit to cost analysis, this is even more challenging for marketing. It is hard, impossible or even expensive to measure many marketing benefits like increased awareness or customer loyalty. To accurately measure awareness for instance, there is a need to scientifically measure awareness at 2 different points of time (at least) using  a large enough sample statistical sample size- and to do that

One of the things that a year long covid season has taught everyone is that life is fleeting and not guaranteed. During the darkest times during the pandemic, a seeming bright light were memories of years past, when unfortunately we took many things for granted. A major change was the shift to on-line MBA classes using Canvass. A class picture is now made using printscreen of a zoom room. Everything looks boring and ordinary. Unless you are part of a Hypermarketing class. Here is v82, MBA Standard class: March to May 2021.

As a person with comorbidity (hypertension), I  applied for a vaccination schedule last April 3. I found an error in my application and corrected it on April 7. I got a schedule for April 8. I was vaccinated with sinovac in a QC public school today April 8. My 2nd dose is scheduled on May 6. This is my story. The ZYX of my vaccination story: Z (Outcome)- So that people who are qualified to be vaccinated will be able to do so as quickly and as easily as possible Y (Reason why)-

The World's Most Important Brand Has Your Name on It. It Makes Sense to Use Marketing Principles to Increase the Value or Equity of Your Personal Brand. Create Your Brand's Successful Future by Developing and Using a Vision Driven 20 Year Personal Marketing Plan This is the Video-based Student Guide to Creating the High Performance Highly Personal Hyperlinked Marketing Plan. https://youtu.be/aElIyvqxiiI Below is my 20 Year Highly Personal High Performance Hyperlinked Marketing Plans as of Nov 2020 Shared as a sample to MBA Students for creating their own 20 Year Hyper3.0 Plans. https://youtu.be/e5Tt_BHK3KA If

Jonah Sachs wrote about the Digitoral Era in his book: Winning the Story Wars. Digitoral which is a mash-up of Digital and Oral is how he describes the current reality where brands must shift from being the heroes to mentors. He argues that this came after the Oral Phase (where stories or myths where spread by word of mouth and the law was Survival of the Fittest) and the Broadcast Era (where brands reigned supreme and used TV, radio and other media to encourage consumers to spend and where the

Once upon a time, there lived the greatest business storyteller. His name was Steve Jobs. He was never original. Even his Standford commencement speech's most remembered line- Stay Hungry Stay Foolish was borrowed from the back cover of a magazine, The prototype for the iPod was commercially made available by another brand. But he told his stories better. And while many will argue about the commercial success of his stories, one thing remains- his stories and his brand, Apple, endures. The good news is we can all be storytellers like Steve. We can begin

https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead?utm_campaign=tedspread--b&utm_medium=referral&utm_source=tedcomshare Video Stats: 2 Million views, 17:20 From the Tedtalks Website: "Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.  This talk was presented at an official TED conference (2009). Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead."        

https://www.ted.com/talks/tim_leberecht_3_ways_to_usefully_lose_control_of_your_reputation?utm_campaign=tedspread--b&utm_medium=referral&utm_source=tedcomshare Video stats: 1 Million views, 6: 24 From the Ted Talks Website: " The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values. The marketer shares books and articles on how to

https://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold?utm_campaign=tedspread--b&utm_medium=referral&utm_source=tedcomshare Stats: 2Million views, 19min video From the Ted Talks Website: "The filmmaker shares ways to explore the impact of corporate sponsorship on society. With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) This talk was presented at an official TED conference (March 2011), and was featured by Ted Talks editors on the home page. Morgan Spurlock