This is a sample, partial answer to the assignment I gave my Brand Marketing Class, my 75th marketing class in 23 years of part-time teaching. (read as: I taught at night or on weekends while being fully engaged in the corporate world during weekdays.) I am 52 years old, male, Filipino, happily married with 3 millenial children ages 23, 20 and 18, belong to Class AB. My wife works full time. After almost 3 decades of working,  I got out of the rat race of 8 to 5 corporate jobs last

This article was part of a magazine published by Harvard Business Review in March 2016... The executive summary below is an excerpt from the article on branding... The full article can be read here...\ https://hbr.org/2016/03/branding-in-the-age-of-social-media Executive Summary Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up.

Once upon a time, the quiet world of selling tuna was disrupted by a new entrant. They say everybody has 20/20 vision looking backwards... Look at the official channels of the brand combatants and check out what stories they made through their commercials... https://www.youtube.com/user/CenturyTunaSuperbods/videos https://www.youtube.com/user/SanMarinoOFFICIAL/videos https://www.youtube.com/user/CenturyPacificGroup1/videos https://www.youtube.com/user/ArgentinaMeats/videos

I had the rare privilege of being selected as one of Unilever Philippines management trainees in 1988. So it wasnt surprising that one of the thickest manuals I encountered as a fresh college graduate was the Brand Identity Manual of the company, the Do's and Don'ts that are as mandatory as the 10 commandments to a devout Christian. Rather than use an official company or brand identity manual to illustrate the elements of a brand, I use this: the Santa Brand Book... an satirical take on a mythical (read as: fictional

P 100,000.00 That is how much test budget (in pesos) my marketing clients have entrusted to me to use for their initial foray into Facebook marketing. After showing the initial but usually promising results, many of these clients were convinced enough to continue Facebook marketing with a specialist digital agency and/or an in-house digital marketing team. How much did I learn from directly spending P100,000 of other people's money A lot?! ... Including the 100,000 Facebook brand rules?! which inevitably change as Facebook continuously evolves to enhance the customer experience. One Facebook