Who is the most important brand? You: the brand with your name on it! What is the most important business plan? Your life: which includes your family, your work, your profession, your dreams and goals. Why not use proven business and marketing principles to make brand YOU be the leading brand in your field! In 2009, I noted the 12 principles from the 2005 book: "A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success by Robert Michael Fried. Define Business- Who Am I? Assess Market-

One of the real, life-long and possibly transformative benefits of starting an MBA with the Ateneo is the lifetime access to a premium network of like-minded fully employed professionals who share the journey of improvement and passion to serve with you. I strongly believe that these network will be useful or everyone at least once in their professional lives. If it does, then it is worth being part of it. First Among Equals! To support this, I initiated an on-line Facebook group in 2010 that has grown to almost 400

The World's Most Important Brand Has Your Name on It. It Makes Sense to Use Marketing Principles to Increase the Value or Equity of Your Personal Brand. Create Your Brand's Successful Future by Developing and Using a Vision Driven 20 Year Personal Marketing Plan This is the Video-based Student Guide to Creating the High Performance Highly Personal Hyperlinked Marketing Plan. https://youtu.be/aElIyvqxiiI Below is my 20 Year Highly Personal High Performance Hyperlinked Marketing Plans as of Nov 2020 Shared as a sample to MBA Students for creating their own 20 Year Hyper3.0 Plans. https://youtu.be/e5Tt_BHK3KA If

THE VACCINE is COMING: Who do you call and with what? This is a marketing class exercise with the following outcomes (Z), rationale (Y) and method (How? X) Z: Develop and demonstrate a theoretically sound and practical application of the marketing mix strategies (4Ps) that is relevant to a primary target market (PTM) Y: This is a key component of a marketing plan X: Create, upload a 6 minute youtube video (one submission per group) that highlights your group’s recommended 4Ps for a PTM on a product/ service that is related to the

"When the Student is Ready, the Teacher will Appear." #health #breathe #transform I was fortunate to have learned and experience a way to improve health through proper breathing. We take more than 20,000 breaths a day, so it is not surprising that doing this better would make a significant and lasting life impact. And when we learn or experience something good, we share freely and willingly especially to our friends and loved ones. That is a natural human tendency that is further enhanced by the digital world we live in.

Jonah Sachs wrote about the Digitoral Era in his book: Winning the Story Wars. Digitoral which is a mash-up of Digital and Oral is how he describes the current reality where brands must shift from being the heroes to mentors. He argues that this came after the Oral Phase (where stories or myths where spread by word of mouth and the law was Survival of the Fittest) and the Broadcast Era (where brands reigned supreme and used TV, radio and other media to encourage consumers to spend and where the

The virus has changed everything- including marketing plans (traditional and digital). See and appreciate the Work From Home, New Normal, Adaptive Learners final output in the comments portion below! Check this out https://www.ama.org/covid-19-support-for-marketing-professionals/ https://www.entrepreneur.com/article/349535 Learn from the 1 minute teaser videos of the Digital Marketing Campaigns: https://vimeo.com/445571435 https://youtu.be/AK1T-rWM_3s https://youtu.be/7bN6oLY3snI https://youtu.be/_gHsSBdxs1c https://youtu.be/wOcBeWrptuE Finally, this group embedded the 1 mnute video in their blog... https://galawco.wixsite.com/galawco/post/galaw-co-digital-marketing-campaign For details of the Digital Marketing plans, click below... https://bongdeungria.com/home-blogs-of-student-digital-marketing-plans/

OK, you did the work. Now you have to report it. What is the best template to use? Surely, there are many out there. But this is one that you can consider... https://www.slideshare.net/josephdeungria/5-models-in-presenting-marketing-campaign-results Most of the elements of the template are relatively easy and straightforward. The most difficult one, which is not common sense is the insight or big idea. Suggest you read this link... https://thrivethinking.com/2016/03/28/what-is-insight-definition/ What's the BIG IDEA? Look here... https://marketingland.com/whats-big-idea-3-fundamentals-successful-digital-creative-153747# Or here... https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/

Frequently Asked Question What's the Right Template for my report. Before the answer, here are 2 related true stories: Story #1 : Once upon a time, for real, a multinational company who was considering hiring me to an executive position, gave me an address of a company that will do a pre-employment psychological test. It was the time before waze and google maps, and I was not familiar with the place so I did the next best thing- call the phone number indicated in the address.  After 3 rings, a big voice greeted

Surely you have experienced it- interacting with a pre-recorded but interactive voice message (while calling the bank or your telco) or a digital chat response while on a messaging app. Why is chat and artificial intelligence increasing in importance to the point of being mandatory rather than optional. One of the major reasons is this: Humans want answers quickly, all the time. They dont care if its 3 am in your part of the world or even if it is a holiday. If your office is closed and does not respond,