In response to student feedback clamoring more time alloted for local, relevant applications, the COSLA format (Chapter Overview Synthesis and Local Application) has been upgraded to do the reverse: Local Application of Marketing Concept.
The reverse of the sequence emphasizes a key point in this outcome based education (OBE) activitiy. The more important thing is to find the local applications discussed in relation to the marketing concepts which support the rationale for the applications.
Here is a definitive explanation of the required format and mandatory elements of a LAMC report (mp4 format). Unlike before, when the video had to be made from a powerpoint with narration base, students are now allowed to use other formats to create the video, so long as the mandatories are delivered. The rubric used for grading the report will add another level of clarity as to what is expected of the students.
This is the final version which conforms to the absolute requirement of a LAMC video below 3 minutes
The marketing discipline of keeping the LAMC under 3 minutes has many real world applicaitons including:
1. Focus
2. Prioritization
3. Clarity and Conciseness
4. Giving what the Audience Wants (and is Willing to Pay for). See sample below of this..
It is not surprising that the first attempt at a LAMC video will exceed the allowed time.Below is the first attempt at this topic, and the result was 6 minutes. If you compare this 6 minute version with the shorter 3 minute edition, this actually is clearer and more effective in communicating the key points.
So aside from 50% time savings, the clarity of the message also benefits. Here is the 6 minute version for comparison…
It is not surprising that the first attempt at a LAMC video will exceed the allowed time.Below is the first attempt at this topic, and the result was 6 minutes. If you compare this 6 minute version with the shorter 3 minute edition, this actually is clearer and more effective in communicating the key points.
More on the importance of being present in crucial search and ask moments, google created this video on why it has dominated the industry for the last 25 years….