How much do I spend for a marketing activity? This is a common question that never has an exact answer. Since many business decisions are made on a benefit to cost analysis, this is even more challenging for marketing. It is hard, impossible or even expensive to measure many marketing benefits like increased awareness or customer loyalty. To accurately measure awareness for instance, there is a need to scientifically measure awareness at 2 different points of time (at least) using  a large enough sample statistical sample size- and to do that

https://www.jeopardy.com/ Jeopardy is a popular American game show that is unique in that the answer is the question. The show features a quiz competition in which contestants are presented with general knowledge clues in the form of answers, and must phrase their responses in the form of questions. Wikipedia Confused. Unfamiliar? Watch these… https://youtu.be/eeFdPALpSgk Jeopardy, October 20, 2017 https://youtu.be/Uct76jAnsl8 Medical Jeopardy 2012 In Marketing, the unique selling proposition is the value that a brand promises and must deliver to its primary target market. Finding an existing brand’s USP can be difficult. Here’s where the jeopardy paradigm becomes useful. To find your brand’s

Master the 3Cs of Marketing and a lot more by insights from the movie, You've Got Mail Attached is a pre-work guide. Watch the movie and learn in class! https://www.slideshare.net/josephdeungria/marketing-case-study-youve-got-mail-prework

Facebook pages are easy to set-up. It's slightly more difficult than posting on your Facebook profile. And you can have one page up in less than 3 minutes. But creating awesome pages that really wow audiences and work (create awareness, sell, and all those good stuff) ? That requires good marketing basics and a creative mind. Having a digital expert show you the way to do it at the latest Facebook interface, then that's a real bonus! In this video, Prof. Pam Astillero, Certified Digital Marketer and Google certified for

One of the things that a year long covid season has taught everyone is that life is fleeting and not guaranteed. During the darkest times during the pandemic, a seeming bright light were memories of years past, when unfortunately we took many things for granted. A major change was the shift to on-line MBA classes using Canvass. A class picture is now made using printscreen of a zoom room. Everything looks boring and ordinary. Unless you are part of a Hypermarketing class. Here is v82, MBA Standard class: March to May 2021.

Using Close Up Toothpaste as Example, This Video Shows That An Existing Brand's USP for its PTM can easily be known using information from the brand's website, packaging, commercials, and models. https://youtu.be/ZQ3NiP3ZR8M

We’ve Only Just Begun, or so the song says… (suggest you click the video while you read this post, or as you are answering the assignment) https://youtu.be/uaqoQr-aCtQ Just like Neo in the movie Matrix, you should have realized that the world is not as simple as we thought it was. Watch this... https://youtu.be/zE7PKRjrid4 Unfortunately no one can be told what the matrix is. You have to experience it. You have to see it for yourself. This is your last chance. There is no turning back. You take the blue pill and the story

Jonah Sachs wrote about the Digitoral Era in his book: Winning the Story Wars. Digitoral which is a mash-up of Digital and Oral is how he describes the current reality where brands must shift from being the heroes to mentors. He argues that this came after the Oral Phase (where stories or myths where spread by word of mouth and the law was Survival of the Fittest) and the Broadcast Era (where brands reigned supreme and used TV, radio and other media to encourage consumers to spend and where the

The virus has changed everything- including marketing plans (traditional and digital). See and appreciate the Work From Home, New Normal, Adaptive Learners final output in the comments portion below! Check this out https://www.ama.org/covid-19-support-for-marketing-professionals/ https://www.entrepreneur.com/article/349535 Learn from the 1 minute teaser videos of the Digital Marketing Campaigns: https://vimeo.com/445571435 https://youtu.be/AK1T-rWM_3s https://youtu.be/7bN6oLY3snI https://youtu.be/_gHsSBdxs1c https://youtu.be/wOcBeWrptuE Finally, this group embedded the 1 mnute video in their blog... https://galawco.wixsite.com/galawco/post/galaw-co-digital-marketing-campaign For details of the Digital Marketing plans, click below... https://bongdeungria.com/home-blogs-of-student-digital-marketing-plans/

OK, you did the work. Now you have to report it. What is the best template to use? Surely, there are many out there. But this is one that you can consider... https://www.slideshare.net/josephdeungria/5-models-in-presenting-marketing-campaign-results Most of the elements of the template are relatively easy and straightforward. The most difficult one, which is not common sense is the insight or big idea. Suggest you read this link... https://thrivethinking.com/2016/03/28/what-is-insight-definition/ What's the BIG IDEA? Look here... https://marketingland.com/whats-big-idea-3-fundamentals-successful-digital-creative-153747# Or here... https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/