There's Nothing Like Real Life to teach you lessons that you wont forget. But, what's larger than life? In some ways, movies are able to focus and enlarge tidbits of real life and make them really, really big with emotion, relevance and impact. This is why some movies are useful references for marketing case discussions. Another way to put all these in context are these words from a local poet, Rolando Tinio: " ... ang takbo ng buhay, na dati ng alam..." Watch this youtube video, and see your life, past, present

This consolidated video lesson contains 6 topics: (you may fastforward to the time stamp in parenthesis) Marketing In Context (0:00) Creating and Capturing Value (3:08) Strategic Marketing Process (5:25) Sustainable Competitive Advantage (Winning Unique Selling Propositions) (10:06) 11P Marketing Plan Template (24:00) Market Segments (36:40) Here is the Youtube link: https://youtu.be/DXSee8kRKDA

Using Close Up Toothpaste as Example, This Video Shows That An Existing Brand's USP for its PTM can easily be known using information from the brand's website, packaging, commercials, and models. https://youtu.be/ZQ3NiP3ZR8M

Work Smart by Using the Most Effective Way of Reading Marketing Concepts. If you dont have time, then read it THREE times! See how! https://youtu.be/ZtkltKnYZTI