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Month: November 2017

YOU can Convince Like Steve Jobs!

Once upon a time, there lived the greatest business storyteller. His name was Steve Jobs. He was never original. Even his Standford commencement speech's most remembered line- Stay Hungry Stay Foolish was borrowed from the back cover of a magazine, The prototype for the iPod was commercially made available by another brand. But he told his stories better. And while many will argue about the commercial success of his stories, one thing remains- his stories and his brand, Apple, endures. The good news is we can all be storytellers like Steve. We can begin

Seth Godin: The Tribes We Lead

https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead?utm_campaign=tedspread--b&utm_medium=referral&utm_source=tedcomshare Video Stats: 2 Million views, 17:20 From the Tedtalks Website: "Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.  This talk was presented at an official TED conference (2009). Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead."        

3 Ways to Usefully Lose Control of Our Brands

https://www.ted.com/talks/tim_leberecht_3_ways_to_usefully_lose_control_of_your_reputation?utm_campaign=tedspread--b&utm_medium=referral&utm_source=tedcomshare Video stats: 1 Million views, 6: 24 From the Ted Talks Website: " The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values. The marketer shares books and articles on how to

The Greatest Story Ever Sold

https://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold?utm_campaign=tedspread--b&utm_medium=referral&utm_source=tedcomshare Stats: 2Million views, 19min video From the Ted Talks Website: "The filmmaker shares ways to explore the impact of corporate sponsorship on society. With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) This talk was presented at an official TED conference (March 2011), and was featured by Ted Talks editors on the home page. Morgan Spurlock