Who is the most important brand? You: the brand with your name on it! What is the most important business plan? Your life: which includes your family, your work, your profession, your dreams and goals. Why not use proven business and marketing principles to make brand YOU be the leading brand in your field! In 2009, I noted the 12 principles from the 2005 book: "A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success by Robert Michael Fried. Define Business- Who Am I? Assess Market-

The World's Most Important Brand Has Your Name on It. It Makes Sense to Use Marketing Principles to Increase the Value or Equity of Your Personal Brand. Create Your Brand's Successful Future by Developing and Using a Vision Driven 20 Year Personal Marketing Plan This is the Video-based Student Guide to Creating the High Performance Highly Personal Hyperlinked Marketing Plan. https://youtu.be/aElIyvqxiiI Below is my 20 Year Highly Personal High Performance Hyperlinked Marketing Plans as of Nov 2020 Shared as a sample to MBA Students for creating their own 20 Year Hyper3.0 Plans. https://youtu.be/e5Tt_BHK3KA If

Jonah Sachs wrote about the Digitoral Era in his book: Winning the Story Wars. Digitoral which is a mash-up of Digital and Oral is how he describes the current reality where brands must shift from being the heroes to mentors. He argues that this came after the Oral Phase (where stories or myths where spread by word of mouth and the law was Survival of the Fittest) and the Broadcast Era (where brands reigned supreme and used TV, radio and other media to encourage consumers to spend and where the

Fr. Jerry Orbos, SVD, during his June 21 sermon commemorating Father’s Day, 100th day of lockdown (and for my parents, their 56th wedding anniversary) shared some reminders worth remembering during this game called life… Watch: https://youtu.be/6R4jiPQemMs “Be not Afraid” 10 Father’s Day Life Lessons  from Fr. Orbos Christianity is  the only major religion that refers to God as “Father” or “Abba”.And the Father loved us so much that He sent his only Son to save the world. So we are ALL in and ALL WIN in our Father's heart. “Do Not Be

A famous football coach once said, “In my 20 years of coaching, I never lost a single game- I just ran out of time.” (If we had more time, we’d be able to catch up, or the opposing team would get tired or commit mistakes; Nevertheless, it does not count since the rules say how much time we have in the game.) More often than not, time is a rule that everyone needs to contend with in the many games of life. But time is not the only rule. Each game