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Bong De Ungria

Vision Driven Coach, Igniter, Transformer at the Ateneo Graduate School of Business

Life Is Like A Camera

One of the things that a year long covid season has taught everyone is that life is fleeting and not guaranteed. During the darkest times during the pandemic, a seeming bright light were memories of years past, when unfortunately we took many things for granted. A major change was the shift to on-line MBA classes using Canvass. A class picture is now made using printscreen of a zoom room. Everything looks boring and ordinary. Unless you are part of a Hypermarketing class. Here is v82, MBA Standard class: March to May 2021.

Sino Ba si Sinovac? Understanding the vaccine in my arm

First, I have been vaccinated with Sinovac last April 8 I followed medical opinion that the best vaccine is the vaccine in your arm. Biased? Perhaps. Sure? No such thing as 100%. But what is the science about Sinovac? I am no expert but I have consolidated information that may prove useful to you and your loved ones. So here they are... I intentionally left the url link in the photos so you can assess the reliability of the source: I wont even attempt to translate them in my

I Heard. I Persisted. I Got Vaccinated. A Covid Vaccination Story

As a person with comorbidity (hypertension), I  applied for a vaccination schedule last April 3. I found an error in my application and corrected it on April 7. I got a schedule for April 8. I was vaccinated with sinovac in a QC public school today April 8. My 2nd dose is scheduled on May 6. This is my story. The ZYX of my vaccination story: Z (Outcome)- So that people who are qualified to be vaccinated will be able to do so as quickly and as easily as possible Y (Reason why)-

Marketing Case Studies UPM Using Popular Movies

There's Nothing Like Real Life to teach you lessons that you wont forget. But, what's larger than life? In some ways, movies are able to focus and enlarge tidbits of real life and make them really, really big with emotion, relevance and impact. This is why some movies are useful references for marketing case discussions. Another way to put all these in context are these words from a local poet, Rolando Tinio: " ... ang takbo ng buhay, na dati ng alam..." Watch this youtube video, and see your life, past, present

Strategic Marketing Process: Context, Value, USP, Plan, Segments

This consolidated video lesson contains 6 topics: (you may fastforward to the time stamp in parenthesis) Marketing In Context (0:00) Creating and Capturing Value (3:08) Strategic Marketing Process (5:25) Sustainable Competitive Advantage (Winning Unique Selling Propositions) (10:06) 11P Marketing Plan Template (24:00) Market Segments (36:40) Here is the Youtube link: https://youtu.be/DXSee8kRKDA

Trust But Verify

Did you know the 6 page memo approach of Jeff Bezos for his meetings with the top managers of Amazon. Think of this: If you are meeting with Jeff Bezos on a regular basis, then it is highly likely that you have the experience, education and motivation of a high performing executive. And yet, Jeff does not expect these Amazon executives to prepare adequately for the meeting. Watch this: https://youtu.be/L227qFemjqI?si=KecoZw6rJ222OKnL Watch on Youtube The new normal, during and post pandemic, is characterized by limitations on live face to face interactions. Now more than