Imagine your favorite sport and its star player. For tennis, Federer, Nadal or Djokovic. For basketball, Steph Curry or Michael Jordan. For marathons, Eliud Kipchoge. Die hard sports fan dream of becoming like their idols. Some start young and achieve some success. But when they realize that Federer practices 6 hours a day, every day and yet he loses around 15 times a year. Steph Curry takes 500 practice shots every day from the 3 point line so that he can perform during real games Eliud runs 100 miles a week for

Connected Customers are now more powerful than companies and brands. The shift from Vertical to Horizontal, Exclusive to Inclusive and Individual to Social has been enabled by social media and technology and accelerated by the pandemic. The 6 videos and 2 powerpoints in this blogpost are COSLA Chapter Synthesis and Local Application examples for and by students taking Marketing Management and Digital Marketing at the Ateneo Graduate School of Business. Why are their 4 videos on the same topic? The old must give way to the new. The good must be

There are a thousand and one ways to skin a cat. And to reach 33 million Filipinos. Viber is one of the ways. 2021 Status of Social Media, Mobile and E-Commerce in the Philippines as of January 2021 Of the many digital options in the Philippines, VIBER has proven to be effective and efficient in reaching out to loyal customers in viber communities, facebook groups, work groups and friends with the app. Viber said that in the Asia Pacific region, the app ended the year with a 421% growth of users in

Pictures tell a lot about the subject. If you are uploading pictures on-line, then the uploaded pictures tell a lot about you too. As a digital creator, you can choose to be ordinary, or you can commit to excellence~ There are 2 areas that you should be concerned about: (1)Content of the picture (2)Right sizing of the picture so all of the parts of the picture you want included appear. PIXEL (Picture Element) (width x length) is a common way to express the size of a digital picture. Different on-line platform have

Feedback is the breakfast of champions! Constructive feedback given to a willing learner is the formula for success. While this video is a recording of a feedback given for 1 particular blog, the learning is useful for all blog owners. Watch and learn. Take your breakfast of improvement today! https://youtu.be/_R6ZaihfqsQ

Wordpress can be easy if you "Sharpen the Saw." and learn the fundamentals well. There are many tutorial videos on Youtube. Here are some of the best ones: https://youtu.be/39LxsfiF34w https://www.youtube.com/watch?v=QU8GFqvXRxE https://youtu.be/RROTyI-LzCM https://youtu.be/kYY88h5J86A

Primus Inter Pares, or First Among Equals, is a great paradigm, regardless of your religious affiliation. MBA Marketing Management, Brand Marketing and Digital Marketing Students who have worked with ProfIA Bong have formed a Facebook group , PIPOL or Primus Inter Pares On-Line, that allows all members to benefit from a common bond. If you are qualified but have not yet joined this group, then this is the link... https://www.facebook.com/groups/AteneoPIPOL As of Oct 17, 2025, there are 838 members of this exclusive group. A key benefit of group membership is that you can use

Blogging is easy. But making an awesome blog requires creativity, effort and the correct understanding of what elements should be in the blog. https://youtu.be/kX4X93DmJqo Elements of An Awesome Blog Easy to remember and type url link that is identifiable to you, your company, product, service or benefit that you offer, It is not necessary to purchase a customized name; just be creative to test which free name works best for you. Of course free means that there is "wordpress" as part of the site url or link. Site Name, logo and tagline that

Text is boring. This is particularly true in the context of people on their phones surfing on the net. Text is so boring that people scroll past the text as quickly as they can until they see some visually appealing picture or video that causes them to pause. Only then will the accompanying picture text or caption be read. Blogposts on wordpress or website articles default to text only when the links are shared, unless extra steps are taken to ensure that a featured image automatically appears when the link is

The digital world is a sharing and collaborative economy. Information is shared and accessed by everyone in different devices all the time. Thus, the need to use the cloud to store and share files of all formats is a must. One of the best free options is - the 15 GB provided free for each google account. This video is a detailed look at how this can cloud sharing can be done well. https://youtu.be/Xmv9fk3ge_c