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Faster, Higher, Stronger- Together

The International Olympic Committee (IOC) approved a change in the Olympic motto that recognises the unifying power of sport and the importance of solidarity. “Together” was added. The new Olympic motto now reads: “Faster, Higher, Stronger - Together”.IOC, July 20,2021 During this 2nd year of the pandemic, we all continue to fight our own battles every day. While face to face classes can never be fully surpassed by virtual sessions, in some aspects, it has and it will continue. v78 was the last pre-pandemic marketing class that I was privileged

Doctor Strange: Simplest lesson of all

There will be something in the next 3 minutes of the following video that can make a profound impact in your paradigm of the game called life. For me, strangely, it is the simplest and most significant lesson of all... https://youtu.be/H1UoqbIQpnU Liked it? A slightly longer 5 minute version of the video shows 2 sides of us which may actually exist and coexist at the same time? https://youtu.be/CGa7UfD-ErY Great learning can sometimes come from the strangest places. What then is the simplest and greatest lesson of all? . It’s Not About You! Humbling but true! Here

Free Digital! (with Google)

Imagine your favorite sport and its star player. For tennis, Federer, Nadal or Djokovic. For basketball, Steph Curry or Michael Jordan. For marathons, Eliud Kipchoge. Die hard sports fan dream of becoming like their idols. Some start young and achieve some success. But when they realize that Federer practices 6 hours a day, every day and yet he loses around 15 times a year. Steph Curry takes 500 practice shots every day from the 3 point line so that he can perform during real games Eliud runs 100 miles a week for

COSLA Story Selling Evolution: Power Shifts To Connected Customers

Connected Customers are now more powerful than companies and brands. The shift from Vertical to Horizontal, Exclusive to Inclusive and Individual to Social has been enabled by social media and technology and accelerated by the pandemic. The 6 videos and 2 powerpoints in this blogpost are COSLA Chapter Synthesis and Local Application examples for and by students taking Marketing Management and Digital Marketing at the Ateneo Graduate School of Business. Why are their 4 videos on the same topic? The old must give way to the new. The good must be

How To Create Awesome Blogs That Wow!

Blogging is easy. But making an awesome blog requires creativity, effort and the correct understanding of what elements should be in the blog. https://youtu.be/kX4X93DmJqo Elements of An Awesome Blog Easy to remember and type url link that is identifiable to you, your company, product, service or benefit that you offer, It is not necessary to purchase a customized name; just be creative to test which free name works best for you. Of course free means that there is "wordpress" as part of the site url or link. Site Name, logo and tagline that

How To Access and Share Large Files Using Google Drive

The digital world is a sharing and collaborative economy. Information is shared and accessed by everyone in different devices all the time. Thus, the need to use the cloud to store and share files of all formats is a must. One of the best free options is - the 15 GB provided free for each google account. This video is a detailed look at how this can cloud sharing can be done well. https://youtu.be/Xmv9fk3ge_c

How To Create Awesome Facebook Pages that WOW

Facebook pages are easy to set-up. It's slightly more difficult than posting on your Facebook profile. And you can have one page up in less than 3 minutes. But creating awesome pages that really wow audiences and work (create awareness, sell, and all those good stuff) ? That requires good marketing basics and a creative mind. Having a digital expert show you the way to do it at the latest Facebook interface, then that's a real bonus! In this video, Prof. Pam Astillero, Certified Digital Marketer and Google certified for

How to Promote your Facebook Page

Promoting your facebook page is both easy and hard. But this video, a step by step demonstration created by Prof. Pam Astillero, a Certified Digital Marketer and Google Certified for Search, Display, Measurement, Shopping and Apps) will definitely help the novice as well as the interemediate Page owner. This video was created by Prof. Pam as the 3rd part of her July 17 lecture to the v85 Digital Marketing class of Prof. Bong De Ungria of the Ateneo Graduate School of Business. https://youtu.be/_MLaHzL-5js Some things DIGITAL about Pam... https://www.pamastillero.com/2017/07/18/digital-introduction/ Pam created this video for