This consolidated video lesson contains 6 topics: (you may fastforward to the time stamp in parenthesis) Marketing In Context (0:00) Creating and Capturing Value (3:08) Strategic Marketing Process (5:25) Sustainable Competitive Advantage (Winning Unique Selling Propositions) (10:06) 11P Marketing Plan Template (24:00) Market Segments (36:40) Here is the Youtube link: https://youtu.be/DXSee8kRKDA

Using Close Up Toothpaste as Example, This Video Shows That An Existing Brand's USP for its PTM can easily be known using information from the brand's website, packaging, commercials, and models. https://youtu.be/ZQ3NiP3ZR8M

Work Smart by Using the Most Effective Way of Reading Marketing Concepts. If you dont have time, then read it THREE times! See how! https://youtu.be/ZtkltKnYZTI

Did you know the 6 page memo approach of Jeff Bezos for his meetings with the top managers of Amazon. Think of this: If you are meeting with Jeff Bezos on a regular basis, then it is highly likely that you have the experience, education and motivation of a high performing executive. And yet, Jeff does not expect these Amazon executives to prepare adequately for the meeting. Watch this: https://youtu.be/L227qFemjqI?si=KecoZw6rJ222OKnL Watch on Youtube The new normal, during and post pandemic, is characterized by limitations on live face to face interactions. Now more than

Create your own future, today! Make it easy to remember and celeberate with pictures! Record the moment thru a photo. Make it fun. Wacky. Memorable. And if you can, use a green screen background. Remove the background. Use the latest free technology so you can focus on the most important. At this time, the best one is Remove. Bg... Recreate. Use your imagination and you can be anywhere, anytime in the world. How to use Remove.Bg? https://www.youtube.com/watch?v=5BGAa73l3u4 A way of saluting my best class ever! The fronliners from the Central Luzon Doctor's Hospital. Keep safe!

Who is the most important brand? You: the brand with your name on it! What is the most important business plan? Your life: which includes your family, your work, your profession, your dreams and goals. Why not use proven business and marketing principles to make brand YOU be the leading brand in your field! In 2009, I noted the 12 principles from the 2005 book: "A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success by Robert Michael Fried. Define Business- Who Am I? Assess Market-

One of the real, life-long and possibly transformative benefits of starting an MBA with the Ateneo is the lifetime access to a premium network of like-minded fully employed professionals who share the journey of improvement and passion to serve with you. I strongly believe that these network will be useful or everyone at least once in their professional lives. If it does, then it is worth being part of it. First Among Equals! To support this, I initiated an on-line Facebook group in 2010 that has grown to almost 400

Which groups presented the USP the best. Watch the videos, check out the criteria and decide for yourself! Petron: Kasabay sa Lakbay https://youtu.be/3PNnFHiax08 What's App: Social Networking Platform https://youtu.be/iDIUGLcAbX4 Arce Dairy Ice Cream https://youtu.be/zDh30SBfTVw Cebu Pacific https://youtu.be/kSoOVcoRv7g Netflix https://youtu.be/iX17v_PCN3c Z (Outcome): Learn more about USP and Marketing Communications (Story Selling) from the 5 Group video presentations. Y: USP is a fundamental marketing concept. Marketing Communication is a basic marketing skill X: (How):Watch the 5 group submissions. Access these using this link:https://padlet.com/rdeungria/nf4sbqa04yi876e6 Answer this google survey to demonstrate your learning and effort.In the survey, you will be asked to judge your group and the 4

THE VACCINE is COMING: Who do you call and with what? This is a marketing class exercise with the following outcomes (Z), rationale (Y) and method (How? X) Z: Develop and demonstrate a theoretically sound and practical application of the marketing mix strategies (4Ps) that is relevant to a primary target market (PTM) Y: This is a key component of a marketing plan X: Create, upload a 6 minute youtube video (one submission per group) that highlights your group’s recommended 4Ps for a PTM on a product/ service that is related to the

If you cant remember an idea or a concept, then you probably wont be able to use it when it matters. Mindmaps are one of the easiest and most commonly used tools to help recall and mastery. Here is why we need a Mindmap edition to master marketing concepts https://youtu.be/nddWzA8feJs Below is a demo mindmap video is a useful benchmark for marketing students: https://youtu.be/XgHDIDKuohc Student exercise: Z: Experience the benefits of organizing marketing concepts to make it easier to remember and refer to Y: For information to be useful, it has to be remembered and