How much do I spend for a marketing activity? This is a common question that never has an exact answer. Since many business decisions are made on a benefit to cost analysis, this is even more challenging for marketing. It is hard, impossible or even expensive to measure many marketing benefits like increased awareness or customer loyalty. To accurately measure awareness for instance, there is a need to scientifically measure awareness at 2 different points of time (at least) using  a large enough sample statistical sample size- and to do that

https://www.jeopardy.com/ Jeopardy is a popular American game show that is unique in that the answer is the question. The show features a quiz competition in which contestants are presented with general knowledge clues in the form of answers, and must phrase their responses in the form of questions. Wikipedia Confused. Unfamiliar? Watch these… https://youtu.be/eeFdPALpSgk Jeopardy, October 20, 2017 https://youtu.be/Uct76jAnsl8 Medical Jeopardy 2012 In Marketing, the unique selling proposition is the value that a brand promises and must deliver to its primary target market. Finding an existing brand’s USP can be difficult. Here’s where the jeopardy paradigm becomes useful. To find your brand’s

Marketing 4.0 is a paradigm to understand and guide the connected customer's journey. Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility. Watch the marketing evolution here... https://youtu.be/hNWw-Co-ZAI Marketing 4.0 on YouTube Here is the presentation deck on slideshare... https://www.slideshare.net/josephdeungria/marketing-40-traditional-to-digital Marketing 4.0 on Slideshare

3 in 1 Three ingredients in 1 mix. The combination that comes into mind is 3 in 1 coffee (with milk and sugar). Then, there are reports which we need to do for school or business. For business, it can reporting sales results for the month, for the quarter and for the year. For marketing reports, it can be for the main brand, the main competitor and the 2nd closest competitor. Shifting from one to the other can be confusing to the report creator and to the audience. Our solution? Use visual cues like color

Yes, you can transform a story from GOOD to great in 8 minutes... https://youtu.be/KzqyuJGat0c This video is part of a series of demonstration videos on how you can significantly improve your presentations and help you achieve your communication objectives... https://bongdeungria.com/power-shifts-to-connected-customers-2021-edition/

Not all marketing classes are equal. Why choose Hypermarketing 3.0 Class under VCoach Bong De Ungria? To EARN a High Performance Highly Personal Hyperlinked Excellent Experience! To Be Primus Interpares (First Among Equals) Master Marketing 101. Create Your Future with 20 Year Plans. Live the AGSB Mission of Expertise, Integrity. Service! To go Faster, Higher, Stronger- Together Or better yet, experience excellence in less than 1 minute...  https://youtu.be/v1h7RaJVCr4 Why Hypermarketing Class with VCoach Bong in 56 seconds @ YouTube As I keep recommending to

Take a look. What do you see? Take action. What will you do? Dont do aything. Then watch your competitors go past you and customers leave you. Edited and shared by VCS Vital Strats Creative Solutions in a Facebook post Here is a pic of VCS FB post Aug 2021

"That music sounds familiar..." was a music contest of days old. ""They're playing our song..." was a famous movie line. But for YouTube, which music or video infringes on copyright can get confusing to the weekend digital creator. Some avoid it. Others walk a fine line between getting a copyright strike or getting a million views which they can earn from. Here are some relevant information from Google (owners of YouTube): Why some videos include song information? https://youtu.be/wb-SHAk0zsQ Watch a live demo of an upload video with music with a copyright claim... https://bongdeungria.com/uploading-music-with-copyright-claims-on-youtube/ On a

The International Olympic Committee (IOC) approved a change in the Olympic motto that recognises the unifying power of sport and the importance of solidarity. “Together” was added. The new Olympic motto now reads: “Faster, Higher, Stronger - Together”.IOC, July 20,2021 During this 2nd year of the pandemic, we all continue to fight our own battles every day. While face to face classes can never be fully surpassed by virtual sessions, in some aspects, it has and it will continue. v78 was the last pre-pandemic marketing class that I was privileged

This is the consolidation of INFOgraphics done by v85.5 MBA Health Digital Marketing class. This may be a useful reviewer or reference sheet for students going through verification exercises. https://www.slideshare.net/josephdeungria/infographics-marketing-digitally