I use Waze about 4 hours a day. Yes, driving in Metro Manila takes that long and Waze is one of the few brands that I am “friends” with on a daily basis.

This morning, I saw a Waze ad on my Facebook news feed. For business and educational reasons, I spent the next 2 hours trying to document and learn from this journey- including capturing the user experience via video and uploading it on youtube and also taking screenshots and then annotating it in a powerpoint uploaded on slideshare.

Some of the highlights:

1. Minimum daily budget to advertise in Waze is $2 a day.
2. As of 2013, there were 50M waze users worldwide. Google purchased Waze for $1.3B or a an effective valuation of $26/user. Click the 2 links:

50M Waze Users in 2013   Waze Facts 2017

1. That you can go from seeing the waze FB ad to being a waze advertiser in 6 easy steps and payment via credit card?

Here is the youtube video…

Here are the screenshots of the customer journey…