This is a sample, partial answer to the assignment I gave my Brand Marketing Class, my 75^th marketing class in 23 years of part-time teaching. (read as: I taught at night or on weekends while being fully engaged in the corporate world during weekdays.)

I am 52 years old, male, Filipino, happily married with 3 millenial children ages 23, 20 and 18, belong to Class AB. My wife works full time. After almost 3 decades of working,  I got out of the rat race of 8 to 5 corporate jobs last year to follow a road less travelled, being my own boss and working as a full time management consultant.

Does not say much right? (in the context of what brands I advocate and buy)

What may be more revealing and linked to the brands I patronize are the 3 subcultures I belong to: Marathoners, Life Long Learner, and Buteyko breath practitioner.

As a  fifty something, self-educated 5 time marathoner.

(I started running only last June 21, 2016 after not running anything farther than a 5 minute treadmill for the last 31 years.) Since then, Over the last 16 months,  I’ve run 35 races including 3 full marathons and 2 ultramarathons), I got so irrationally and  fanatically hooked on running and has bought running books on-line, several running shoes (out of need), runner’s watches (out of want)  and subscribed to running apps like Strava (https://www.strava.com/athletes/17515279). I even created my own Facebook page (really for my own personal recording of my running highs and lows (https://web.facebook.com/Freedom-Runs-933891430054586/)

I also an avid seeker of new techniques in running faster and longer which is why I recently watched jeff Galloway’s world famous run walk method on youtube

My membership on the lifelong learner subculture meant that I was buying a lot of books and audiobooks on Amazon, Kindle and Audible.

(Please note that this is only a partial answer to the assignment. This blogpost is meant to demonstrate that adding pictures and videos and links to a blogpost makes the submission richer in form and content.)