Stories Tell. Compelling Stories Sell. What is the Difference Between Story Telling and Story Selling? In the world of business, billions of dollars can be tje difference of Truth Well Told, Story Well Sold. Master Story Selling by Adapting Steve Jobs Style in Your Next Business Presentation. In Business, Steve Jobs was a maestro in Story- selling even on occassions when he had nothing finalized at the time he was launching the story. Was Steve lying? Some would call it educated bluffing or keeping his cards close to his

What’s in A Name? Some names are tied down to skill or profession just like Joe the Barber, Roger the GOAT tennis player and Dr. Phil. Or even Optimus Prime. What does the name,  Primus Inter Pares, represent? "Primus inter pares[1] (Ancient Greek: Πρῶτος μεταξὺ ἴσων, prōtos metaxỳ ísōn) is a Latin phrase meaning first among equals. It is typically used as an honorary title for someone who is formally equal to other members of their group but is accorded unofficial respect, traditionally owing to their seniority in office." https://en.wikipedia.org/wiki/Primus_inter_pares "For the AGSB, THE thrust is to make  students “primus inter pares”

As they say, the proof of the cake is in the eating. To guide students, below are 2 COSLA reports for 2 different topics. Watch. Learn. Do. Learn (Repeat) This is for Digital Marketing. https://youtu.be/mNNSrcFZJwU Here is a 2nd one on Marketing Management in the 21st Century https://www.youtube.com/watch?v=jy7x556aBcE

Fr. Jerry Orbos inspiring homily today included so many #hashtag- able quotes that I found myself writing this right after Mass finished. Lest I forget. Here were some of his inspiring words... When we transition to the new normal, we should remember the 4Ps we did during the various stages of community quarantine: Presence, Prayer, Participation and Peace. Look back, remember how these 4Ps served as well, when all else was not available.God is with us Always, in All ways. He always leads us, in his time. It took 40 years

Management by Objectives. Something I  heard a long, long time ago. Familiar but frequently overlooked in the world of business. Back to Basics or ABC or 101 is another  common management rah-rah. But have you ever heard of ZYX? Z. Start With the End in Mind. Describe in detail the outcome that you want.  Where possible, be SMART with Z. Specific, Measurable, Actionable, Realistic and Timebound. This is parallel to the O in MBO. Y. Why is Z important and a must? Compellling reasons why failing to reach Z is not acceptable. X. How to

Context: As a result of covid and social distancing requirements, what is the most appropriate video conferencing app for Companies and Schools My recommendation:  Zoom due to its reliability user-friendliness, reasonable pricing and April 2020 security updates Basis for recommendation/ References: https://www.cnet.com/news/zoom-vs-microsoft-teams-video-chat-apps-for-working-from-home-compared/ https://qz.com/1836278/zoom-alternatives-have-their-own-video-conferencing-drawbacks/ https://www.pcmag.com/products/zoom-alternatives-best-free-services-for-group-video-chatting-during-the https://www.unifysquare.com/blog/microsoft-teams-vs-zoom-which-platform-is-better-for-your-organization/   Why Companies and Schools should continue with Zoom? User friendly (even for the tech-challenged) which is why this was the most downloaded app due to covid Not complicated by integration into a platform (unlike Microsoft teams which favors an Office 365 user and payment is per user (see pricing at end) No more learning curve for

  In the Pre-Covid time not so long ago, watching or listening to a webinar was an unappealing choice for many.    But with Covid disrupting and devastating businesses and lives, we have no choice but to strengthen our immunity vs. ignorance and apathy. We need to take the bitter pill so we can fight back to  surviving and possibly thrive in the new normal.   At the time of this writing, I have actually attended just one of the poisons listed below.  But the immunity and inspirational impact from that 1 poison has encouraged

Due to the permanent social disruption caused by Covid-19, virtual meetings have suddenly become part of the new normal.Just like everything, there is a good way to do it; there's a BETTER way to do it. then there is THE BEST way.Here's an infographic for the Brave, New World of On Line MeetingsWe dont need to reinvent the wheel or commit the mistakes or wait a long time. Here are 9 expert recommendations to Make Virtual Work Meetings Effective1. Clarify Purpose2. Use Everyone To Fill Context3. Have a Host to

Doctors use stethoscopes or take the pulse of a patient to find out if a person is sick or not.Economists have indicators like GDP, inflation, borrowing rates to describe the state of an economy.Drivers use a vehicles dashboard to know if they can reach their destination safely and on time.What can marketers'use?The 54P model below is one way to get to the hear of any marketing problem...Watch the video on youtube...Or see the presentation on slideshare....https://www.slideshare.net/josephdeungria/13-p-approach-for-marketing-analysis-2010-version 54P Marketing Stethoscope and Diagnostic Toolkit: Paradigm Shift from Traditional 4Ps

If I was asked what is my favorite medical brand, my top of mind answer would be Biogesic. This is because Biogesic's use "Ingat" as a clear, compelling differentiator of the brand. Before the first commercial which used this idea pattern, paracetamol was promoted as the world's safest pain reliever. Proof: even pregnant women can take it. No drowsiness. No danger of overdose. But that was a long story that only very few can relate to. Then this: The sound transition and familiarity from paracetamol, para safe was a good starting point.