Frequently Asked Question What's the Right Template for my report. Before the answer, here are 2 related true stories: Story #1 : Once upon a time, for real, a multinational company who was considering hiring me to an executive position, gave me an address of a company that will do a pre-employment psychological test. It was the time before waze and google maps, and I was not familiar with the place so I did the next best thing- call the phone number indicated in the address.  After 3 rings, a big voice greeted

Assigned to Make a Marketing Plan? Why Sweat it when templates, based on key marketing concepts, can make it easier and comprehensive. Below are 2 templates that can be used... Template 1: A Problem Solving Marketing Plan. Create a USP Unique Selling Proposition that Takes Away the Pain in 11 Steps Solve Problems of your Customers! This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain. But not all customers have the same problem! Unique selling

How do Brands Win vs. Competition? By Zooming on a Compelling USP Unique Selling Proposing that Solves the PTM Primary Target Market's Problem or Pain better than competition. Watch this! https://youtu.be/6MzPWWfO7sI https://youtu.be/6C9ypGK91XM One of the run-away winners in the pandemic disrupted world is Zoom. Watch this video and find out why and how... https://youtu.be/p9YUjzmiiSk What happened to Microsoft Skype? https://youtu.be/hzsuYrptwKk In a related video, lets see another industry and company affected by the pandemic. https://youtu.be/oGMtbhvorQc In the comments section below, pls. post your reaction to the video focusing on why Zoom won the war (at least for now)... Pls.

This 48P Marketing Stethoscope approach is a simple but effective process to diagnose any marketing situation. View the lecture on youtube... https://youtu.be/HU02Fi1y5bg This is the slideshare version... https://www.slideshare.net/josephdeungria/be-a-marketing-doctor-and-get-to-the-heart-of-marketing-problems

The I love marketing model is designed to help students and marketing practitioners have a useful tool to remember and master key marketing concepts. If you cant remember it, you can’t apply it. This is the 10 minute Executive Summary Edition: https://youtu.be/sUmDfus1Su4 It is also very important to understand and remember the value of perspective in business. This video demonstrates why Vision and Mission are important elements of the company DNA and plans. https://youtu.be/Y44I7GXIehs This is the complete version! https://youtu.be/NCKKPYy4hVo Powerpoint slides on slideshare... https://www.slideshare.net/josephdeungria/master-marketing-with-the-i-love-marketing-model Watch out for the continuing evolution of the I Love Marketing Model

Pictures paint a thousand words. Videos are worth a thousand pictures. Your video, priceless! This video requirement shall replace the typical "Introduce Yourself" part at the beginning or end of classes. All students shall now be required to create a 20 second version using selected pictures of their professional and personal selves,  upload it on canvas and on the class shared folder. Lets use ZYXW to make this clearer: Z (End Goal): A 20 second (max) video introducing and summarizing who you are would like to be known for. Use selected pictures or videos of your