First there was AIDA- Awareness, Interest, Desire, Action (from Advertising and Sales Pioneer E. St. Elmo Lewis)
Then this transformed to the 4A’s- Awareness, Attitude, Act and Act Again (from Derek Rucker of the Kellogg School of Management)…
Now, there are the 5A’s: Awareness, Appeal, Ask, Act and Advocate (from Marketing 4.0 by Philip Kotler)…
Marga Bellosillo
Gab Cabangon