The digital marketing  plan is a  part of the over-all marketing plan. While it is true that the proportion, impact, degree and importantce of digital is growing, it is still part of the over-all plan. On-line and off-line together. Traditional and digital co-exist. There are many different models to use for presenting a digital marketing plan. Here are 3 models that are easy and useful to use: [slideshare id=81696119&doc=spadercasesostacgettobymodels2017-171107081148] This file can be downloaded for your use.. Here are some digital marketing strategies that worked: [youtube https://www.youtube.com/watch?v=ArqYG4nKS2A&w=560&h=315]

Hindsight gives us 20/20 vision. This interesting and informative e-book was made by Google Nov. 2010. What have we learned? What has changed? What do we do moving forward? http://www.20thingsilearned.com/en-US/home

If somebody googles you, will the real you appear? It is always good to establish where you are digitally at the start of this marketing course. Then do this exercise again at the end of the course and see if you improved your digital presence. step 1 - Go to google search.  Do a search for your "family name". step 2 - Take a screenshot or digital snapshot of the page 1 result. Print screen the result step 3 - Paste the printscreen on Powerpoint (Click the "paste" icon or simultaneously click "Ctrl" +

Where is the Philippines now in terms of Social Media and Digital? This is the video lecture I use in my Digital Marketing classes. The data is as of January 2017 and the reference files are indicated below. [youtube https://www.youtube.com/watch?v=O_jvV2qV5M0] Here is my infographic summary: Another infographic summary from the source, We Are Social 20178 Below is a summary of the Philippine data which was the "extracted" report created annually by Third Team Digital Media and uploaded January 2017 from the data by We Are Social and Hootsuite. [slideshare id=71337238&doc=thirdteammedia-thestateofdigitalsocialmobileintheph-170124163930] This was the source data... [slideshare id=71406369&doc=00digitalin2017digitalyearbook-wearesocialandhootsuite-v001-170126061402] A snapshot

Pictures paint a thousand words. Videos are worth a thousand pictures. Your video, priceless! This video requirement shall replace the typical "Introduce Yourself" part at the beginning or end of classes. All students shall now be required to create a 20 second version using selected pictures of their professional and personal selves,  upload it on canvas and on the class shared folder. Lets use ZYXW to make this clearer: Z (End Goal): A 20 second (max) video introducing and summarizing who you are would like to be known for. Use selected pictures or videos of your

Today, I created and uploaded 3 educational videos on youtube. It's been at least 4 years since I did this. But now that I am privileged to coach 2 digital marketing classes (Ateneo Graduate School of Business and at UP College of Business Administration), I think its about time to practice (again) what I preach... The videos were captured by a free app called Jing by Techsmith. The free version allows up to 5 minute screen capture of your desktop in swf format. I converted the swf to mp4 using   "VIP

Today, I created and uploaded 3 educational videos on youtube.It's been at least 4 years since I did this. But now that I am privileged to coach 2 digital marketing classes (Ateneo Graduate School of Business and at UP College of Business Administration), I think its about time to practice (again) what I preach...The videos were captured by a free app called Jing by Techsmith. The free version allows up to 5 minute screen capture of your desktop in swf format. I converted the swf to mp4 using   "VIP

Objective and Coverage: Design and conduct a targeted Facebook campaign for a company, product, brand or advocacy The Facebook page can be an existing page or something that you can set-up from scratch. You will then get to use as much as P500 per group member to promote the page over a 1 week period to get the most impressions, likes, shares, and comments. the P500 is a max per group member and there is no minimum spend as far as the class goes. (There is a  minimum spend allowed by Facebook 

Does digital marketing really work in the real world, in the Philippines, today? The answer is yes, if you will base it on this case study... The answer is maybe, if you dig deeper and find out from youtube that there are only 2 samples of  4 year old  studies from this digital marketing agency at myoptimind.com Published on Jun 18, 2013 This case study shows how Hizon's Catering utilized the power of different digital distribution channels (web, social, search and mobile) to improve their sales performance. [youtube https://www.youtube.com/watch?v=qmsHlPR7Kfw] Here is the other 2013  case

This video explains... Slideshare... Primus Report Part 1 Concepts of 21st century marketing by bong de ungria from Remigio Joseph De Ungria