Instead of Shop Around the Corner and books, this could easily be Replacement Around the Corner and our job. Are you aware? Afraid? Prepared?

The video below is the 2nd part of a 3 clip series. This is particularly educational because it dwells on some possible ethical issues about marketing, communications and competition.

Be sure to watch the full video and then post your comment below.
Based purely on the video, did Kathleen Kelly (Meg Ryan) or Joe Fox do anything that can be considered ethical?

 For Hypermarketing3 students, answer the question as a comment below.

If your answer is yes, identify the specific action/s and why you consider such as ethical.

If your answer is no (ie. there were no unethical actions by either Fox or Kelly), then cite a specific action or circumstance related to the video that which if Fox or Kelly did, would be considered unethical and why. Remember the previous discussion on when is it unethical to visit a competitor’s store? Generally, going to a public area like a store or a website is ethical (and actually a must if you are going to a competitors) and becomes unethical only if you enter a locked room which is not open to the public or open a computer which is for employees only.

As a second question that you must comment on, can you pls. guess and explain why the title of this post is “Replacement Around the Corner”?

Cheers!
VCoach Bong