BiZ CoACH

Last Dec. 5, 10 groups from BA 178 Digital Marketing Class which I coached presented their 5 minute videos summarizing the results and their learning from a group Facebook marketing campaign. The links to the videos are posted as comments below. Wow! Outputs showed how talented the class is and how much (?) they learned in class.

OBF = One Big Fight (for Atenistas) LSD = Long Slow Distance (for Runners) or Learning Self Discipline (for me) Ateneo just won the Men's Basketball Championship of UAAP's Season 80 dethroning the very worth defending champions, DLSU Green Archers. The victory was sweet and hard earned and perhaps DLSU is the only team whose champion's heart and exceptional fighting spirit makes even 10 point leads with almost no time left, unsafe. The OBF chant is always there during games. But did you know, that this part of the Ateneo Brand is even

Why reinvent the wheel when you can easily choose and apply any of the following models for your next business presentation, case analysis or report? And did you know that you can download this presentation too? Cheers! https://www.slideshare.net/josephdeungria/business-presentations-using-sostac-spader-and-get-to-by-models-227626532

Once upon a time, there lived the greatest business storyteller. His name was Steve Jobs. He was never original. Even his Standford commencement speech's most remembered line- Stay Hungry Stay Foolish was borrowed from the back cover of a magazine, The prototype for the iPod was commercially made available by another brand. But he told his stories better. And while many will argue about the commercial success of his stories, one thing remains- his stories and his brand, Apple, endures. The good news is we can all be storytellers like Steve. We can begin

https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead?utm_campaign=tedspread--b&utm_medium=referral&utm_source=tedcomshare Video Stats: 2 Million views, 17:20 From the Tedtalks Website: "Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.  This talk was presented at an official TED conference (2009). Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead."        

https://www.ted.com/talks/tim_leberecht_3_ways_to_usefully_lose_control_of_your_reputation?utm_campaign=tedspread--b&utm_medium=referral&utm_source=tedcomshare Video stats: 1 Million views, 6: 24 From the Ted Talks Website: " The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values. The marketer shares books and articles on how to

https://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold?utm_campaign=tedspread--b&utm_medium=referral&utm_source=tedcomshare Stats: 2Million views, 19min video From the Ted Talks Website: "The filmmaker shares ways to explore the impact of corporate sponsorship on society. With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) This talk was presented at an official TED conference (March 2011), and was featured by Ted Talks editors on the home page. Morgan Spurlock

This is a sample, partial answer to the assignment I gave my Brand Marketing Class, my 75th marketing class in 23 years of part-time teaching. (read as: I taught at night or on weekends while being fully engaged in the corporate world during weekdays.) I am 52 years old, male, Filipino, happily married with 3 millenial children ages 23, 20 and 18, belong to Class AB. My wife works full time. After almost 3 decades of working,  I got out of the rat race of 8 to 5 corporate jobs last

This article was part of a magazine published by Harvard Business Review in March 2016... The executive summary below is an excerpt from the article on branding... The full article can be read here...\ https://hbr.org/2016/03/branding-in-the-age-of-social-media Executive Summary Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up.

Once upon a time, the quiet world of selling tuna was disrupted by a new entrant. They say everybody has 20/20 vision looking backwards... Look at the official channels of the brand combatants and check out what stories they made through their commercials... https://www.youtube.com/user/CenturyTunaSuperbods/videos https://www.youtube.com/user/SanMarinoOFFICIAL/videos https://www.youtube.com/user/CenturyPacificGroup1/videos https://www.youtube.com/user/ArgentinaMeats/videos