BiZ CoACH

The I love marketing model is designed to help students and marketing practitioners have a useful tool to remember and master key marketing concepts. If you cant remember it, you can’t apply it. This is the 10 minute Executive Summary Edition: https://youtu.be/sUmDfus1Su4 It is also very important to understand and remember the value of perspective in business. This video demonstrates why Vision and Mission are important elements of the company DNA and plans. https://youtu.be/Y44I7GXIehs This is the complete version! https://youtu.be/NCKKPYy4hVo Powerpoint slides on slideshare... https://www.slideshare.net/josephdeungria/master-marketing-with-the-i-love-marketing-model Watch out for the continuing evolution of the I Love Marketing Model

Fr. Jerry Orbos inspiring homily today included so many #hashtag- able quotes that I found myself writing this right after Mass finished. Lest I forget. Here were some of his inspiring words... When we transition to the new normal, we should remember the 4Ps we did during the various stages of community quarantine: Presence, Prayer, Participation and Peace. Look back, remember how these 4Ps served as well, when all else was not available.God is with us Always, in All ways. He always leads us, in his time. It took 40 years

Management by Objectives. Something I  heard a long, long time ago. Familiar but frequently overlooked in the world of business. Back to Basics or ABC or 101 is another  common management rah-rah. But have you ever heard of ZYX? Z. Start With the End in Mind. Describe in detail the outcome that you want.  Where possible, be SMART with Z. Specific, Measurable, Actionable, Realistic and Timebound. This is parallel to the O in MBO. Y. Why is Z important and a must? Compellling reasons why failing to reach Z is not acceptable. X. How to

  Zoom video conferencing is now a necessary skill especially for those who are forced to Work or Learn from Home. A Covid-19 support website contains multiple links that might be useful to all Zoom users, beginners and experts alike... https://zoom.us/docs/en-us/covid19.html The official resource guide can be found here... https://zoom.us/resources Here are 6 x 1 minute video tutorials from the official guide that should get you started quickly.. https://www.youtube.com/watch?v=qsy2Ph6kSf8&list=PLKpRxBfeD1kEM_I1lId3N_Xl77fKDzSXe https://youtu.be/hIkCmbvAHQQ https://www.youtube.com/watch?v=HqncX7RE0wM&feature=emb_rel_end https://youtu.be/ygZ96J_z4AY https://youtu.be/YA6SGQlVmcA https://youtu.be/YUnCzhIIsJM Here are Top Tips and Tricks when Using Zoom https://www.youtube.com/watch?v=UNxhkq9jjVo Want to be better using Zoom? Watch these videos too! https://www.youtube.com/watch?v=l8UwTwjpE6E The first 5 minutes of this tutorial is also very useful... https://www.youtube.com/watch?v=6i-NA563Ojk

Context: As a result of covid and social distancing requirements, what is the most appropriate video conferencing app for Companies and Schools My recommendation:  Zoom due to its reliability user-friendliness, reasonable pricing and April 2020 security updates Basis for recommendation/ References: https://www.cnet.com/news/zoom-vs-microsoft-teams-video-chat-apps-for-working-from-home-compared/ https://qz.com/1836278/zoom-alternatives-have-their-own-video-conferencing-drawbacks/ https://www.pcmag.com/products/zoom-alternatives-best-free-services-for-group-video-chatting-during-the https://www.unifysquare.com/blog/microsoft-teams-vs-zoom-which-platform-is-better-for-your-organization/   Why Companies and Schools should continue with Zoom? User friendly (even for the tech-challenged) which is why this was the most downloaded app due to covid Not complicated by integration into a platform (unlike Microsoft teams which favors an Office 365 user and payment is per user (see pricing at end) No more learning curve for

  In the Pre-Covid time not so long ago, watching or listening to a webinar was an unappealing choice for many.    But with Covid disrupting and devastating businesses and lives, we have no choice but to strengthen our immunity vs. ignorance and apathy. We need to take the bitter pill so we can fight back to  surviving and possibly thrive in the new normal.   At the time of this writing, I have actually attended just one of the poisons listed below.  But the immunity and inspirational impact from that 1 poison has encouraged

Due to the permanent social disruption caused by Covid-19, virtual meetings have suddenly become part of the new normal.Just like everything, there is a good way to do it; there's a BETTER way to do it. then there is THE BEST way.Here's an infographic for the Brave, New World of On Line MeetingsWe dont need to reinvent the wheel or commit the mistakes or wait a long time. Here are 9 expert recommendations to Make Virtual Work Meetings Effective1. Clarify Purpose2. Use Everyone To Fill Context3. Have a Host to

Doctors use stethoscopes or take the pulse of a patient to find out if a person is sick or not.Economists have indicators like GDP, inflation, borrowing rates to describe the state of an economy.Drivers use a vehicles dashboard to know if they can reach their destination safely and on time.What can marketers'use?The 54P model below is one way to get to the hear of any marketing problem...Watch the video on youtube...Or see the presentation on slideshare....https://www.slideshare.net/josephdeungria/13-p-approach-for-marketing-analysis-2010-version 54P Marketing Stethoscope and Diagnostic Toolkit: Paradigm Shift from Traditional 4Ps

If I was asked what is my favorite medical brand, my top of mind answer would be Biogesic. This is because Biogesic's use "Ingat" as a clear, compelling differentiator of the brand. Before the first commercial which used this idea pattern, paracetamol was promoted as the world's safest pain reliever. Proof: even pregnant women can take it. No drowsiness. No danger of overdose. But that was a long story that only very few can relate to. Then this: The sound transition and familiarity from paracetamol, para safe was a good starting point.

And just like that, the 8 weeks have gone by. Were you digitally transformed? Are you now a creator? After the 1 minute video below, learn from key take-aways that Digital Marketers 4.0 can OWN beyond the limits of time and space... [slideshare id=128471444&doc=v77takeawaysondigital-190119101519]