BiZ CoACH

The virus has changed everything- including marketing plans (traditional and digital). See and appreciate the Work From Home, New Normal, Adaptive Learners final output in the comments portion below! Check this out https://www.ama.org/covid-19-support-for-marketing-professionals/ https://www.entrepreneur.com/article/349535 Learn from the 1 minute teaser videos of the Digital Marketing Campaigns: https://vimeo.com/445571435 https://youtu.be/AK1T-rWM_3s https://youtu.be/7bN6oLY3snI https://youtu.be/_gHsSBdxs1c https://youtu.be/wOcBeWrptuE Finally, this group embedded the 1 mnute video in their blog... https://galawco.wixsite.com/galawco/post/galaw-co-digital-marketing-campaign For details of the Digital Marketing plans, click below... https://bongdeungria.com/home-blogs-of-student-digital-marketing-plans/

OK, you did the work. Now you have to report it. What is the best template to use? Surely, there are many out there. But this is one that you can consider... https://www.slideshare.net/josephdeungria/5-models-in-presenting-marketing-campaign-results Most of the elements of the template are relatively easy and straightforward. The most difficult one, which is not common sense is the insight or big idea. Suggest you read this link... https://thrivethinking.com/2016/03/28/what-is-insight-definition/ What's the BIG IDEA? Look here... https://marketingland.com/whats-big-idea-3-fundamentals-successful-digital-creative-153747# Or here... https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/

Frequently Asked Question What's the Right Template for my report. Before the answer, here are 2 related true stories: Story #1 : Once upon a time, for real, a multinational company who was considering hiring me to an executive position, gave me an address of a company that will do a pre-employment psychological test. It was the time before waze and google maps, and I was not familiar with the place so I did the next best thing- call the phone number indicated in the address.  After 3 rings, a big voice greeted

Surely you have experienced it- interacting with a pre-recorded but interactive voice message (while calling the bank or your telco) or a digital chat response while on a messaging app. Why is chat and artificial intelligence increasing in importance to the point of being mandatory rather than optional. One of the major reasons is this: Humans want answers quickly, all the time. They dont care if its 3 am in your part of the world or even if it is a holiday. If your office is closed and does not respond,

Assigned to Make a Marketing Plan? Why Sweat it when templates, based on key marketing concepts, can make it easier and comprehensive. Below are 2 templates that can be used... Template 1: A Problem Solving Marketing Plan. Create a USP Unique Selling Proposition that Takes Away the Pain in 11 Steps Solve Problems of your Customers! This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain. But not all customers have the same problem! Unique selling

How do Brands Win vs. Competition? By Zooming on a Compelling USP Unique Selling Proposing that Solves the PTM Primary Target Market's Problem or Pain better than competition. Watch this! https://youtu.be/6MzPWWfO7sI https://youtu.be/6C9ypGK91XM One of the run-away winners in the pandemic disrupted world is Zoom. Watch this video and find out why and how... https://youtu.be/p9YUjzmiiSk What happened to Microsoft Skype? https://youtu.be/hzsuYrptwKk In a related video, lets see another industry and company affected by the pandemic. https://youtu.be/oGMtbhvorQc In the comments section below, pls. post your reaction to the video focusing on why Zoom won the war (at least for now)... Pls.

This 48P Marketing Stethoscope approach is a simple but effective process to diagnose any marketing situation. View the lecture on youtube... https://youtu.be/HU02Fi1y5bg This is the slideshare version... https://www.slideshare.net/josephdeungria/be-a-marketing-doctor-and-get-to-the-heart-of-marketing-problems

Fr. Jerry Orbos, SVD, during his June 21 sermon commemorating Father’s Day, 100th day of lockdown (and for my parents, their 56th wedding anniversary) shared some reminders worth remembering during this game called life… Watch: https://youtu.be/6R4jiPQemMs “Be not Afraid” 10 Father’s Day Life Lessons  from Fr. Orbos Christianity is  the only major religion that refers to God as “Father” or “Abba”.And the Father loved us so much that He sent his only Son to save the world. So we are ALL in and ALL WIN in our Father's heart. “Do Not Be

Awkward. Unfamiliar. Strange. Hopeless? Promising! In the midst of the sudden transition to online learning, teachers and students are slowly finding the challenges and reaping the rewards of the next normal of learning. Make no mistake about it. We are at war! We are soldiers fighting the enemy that was the old. We are at the frontiers of a war that came before we were ready. We are the  frontliners of a new army of learners, battling ignorance and doubting Thomases, overcoming fears and unreliable internet connections. There is no turning

The Social Technographics Ladder is a quick but accurate measure of where you were, where you are, and where you will be going in a world disrupted by technology. Good references for understanding the ladder include: https://epicmc2.com/insights/technographics-ladder-social-media-success/ https://educationinnovation.typepad.com/my_weblog/2009/11/literacy-challenges-of-the-social-technographic-ladder.html If you are a Digital Marketing Student, pls. answer this quick survey... https://forms.gle/r29j5D85FxVmgv578