When I order vendo-dispensed softdrinks from any fastfood chain, I cant help but make a special request of "no ice". Why? I can't let myself be robbed of 10% of the softdrink contents in exchange for relatively worthless ice. Why not? Because, even without the ice, the drink is really cold enough.A chinese proverb goes something like this: "Fool me once, shame on you. Fool me twice, shame on me." Once upon a time I left a fastfood chain with  my empty soda cup with a lot of ice. Much

For many personal and professional brands, on-line presence is where there is a level playing field vs the big, giants. To compete, you must first be digitally present.So, create your individual accounts in google mail (gmail), blogger.com, slideshare.net, linkedin.com and facebook.com. These accounts will be used for our class discussions and for submitting and grading student assignments.When possible, create a username with the following format: usernamenickname.... For example, if you are juan de la cruz, then your gmail account should ideally be juandelacruz@gmail.com. don't use emails like awesome12@gmail.com. or princess@gmail.com.

If somebody googles you, will the real you appear?It is always good to establish where you are digitally at the start of the course. Then do this exercise again at the end of the course.step 1 - Go to google search.  Do a search for your "family name". step 2 - Take a screenshot or digital snapshot of the page 1 result. Print screen the resultstep 3 - Paste the printscreen on Powerpoint (Click the "paste" icon or simultaneously click "Ctrl" + "v")step 4 - Label the screenshot appropriately: "Google

There were 2 excellent shoe salesmen who were very good friends but who were as different from one another as night and day.Let's call the first salesman as The Pessimist and the other salesman as The Optimist.When they went down from the plane to a third world country for the first time, the Pessimist was exasperated for he saw thousands of people with no shoes. What misfortune he exclaimed: "These people don't know a shoe even if it hit them right between their eyes. How can i possibly sell to

Many years ago, in a land not so far away, money was not yet invented. To transact, people used cows.It was also during that period when it was still common tradition to pay a father for the amount he spent to rear up a daughter. It was not called dowry yet but it was pretty close except for the cows used as payment.So in this story, there was a man with 3 daughters who were of the marrying age. The old man said that since his eldest daughter was

Voltes V is 1 of the few things I remember about my childhood. I was surprised that this cartoon was successfully used for a board-level business presentation without being criticized. After that, I realized that the analogy can be extended to teams and individuals at different stages of their drive towards vision-driven consistent achievement (Vcoach) in highly personal, high performance (hyper2) situations. Where this analogy can be applied:1. Individual, high performance, highly personal marketing plans (hypermarketing2.0)2. Underperforming teams which need to level up and improve teamwork3. High performing

Guess what the product really is?

Grab your handkerchief before you play this video...

Someone shared this on youtube. Another shared this on facebook. Many might see some meaning which makes sense to them.

During the inception marketing forum (http://inceptionmarketingforum.blogspot.com/)held at the AGSB, Jonah De Lumen, Gawad Kalinga's advocacy and marketing director, shared this video about Tuntoy, and how his family had 5 ways to cope with hunger.