web analytics

Marketing

Marketing in the 21st Century

Visual models of marketing concepts enhance learning and amplify concept recall and mastery. Here are 2 versions of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts). Marketing in the 21st Century by Prof. Bong De Ungria from Remigio Joseph DeUngria Marketing In 21st Century: A Visual Model from Remigio Joseph DeUngria

Defining Marketing in the 21st Century: A Visual Model

Visual models of marketing concepts enhance learning and amplify concept recall and mastery. Here is my latest animation of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts). Marketing In 21st Century: A Visual Model from Remigio Joseph DeUngria

Google Docs: The best 21st century way to share files?

The current trend is to save most of your files in cyberspace rather than in your local computer or USB drives. This gives you unlimited 24/7 but secure access to your files using any computer.Google docs is 1 way to do it.  I am adding it to the other I have been using: googlegroups, class blog, and slideshare. I am trying to totally eliminate sending files as email attachments.Learn more about google docs herehttp://www.google.com/apps/intl/en/business/collaboration.html#utm_source=docs-en-ui&utm_medium=et&utm_campaign=crossnavPosted by Prof. Bong De Ungria, Jan. 2, 2010.

Eonverye taht can raed tihs rsaie yuor hnad

One of those random, anonymous emails that you need to pass on. Read it like a book. Have fun. To my 'selected' strange-minded friends:If you can read the following paragraph, forward it on to your friends, 'yes' in the subject line . Only great minds can read this This is weird, but interesting! fi yuo cna raed tihs, yuo hvae a sgtrane mnid too Cna yuo raed tihs? Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor

Learn Marketing Strategy from TV commercials

A TV commercial represents the execution of a strategic marketing plan in as little as 15 seconds. Each detail is carefully planned and supports the brand image and unique selling proposition that a company wants to communicate to its audience. There is great value in reverse-engineering a commerial and discovering who the primary target market is and what needs, wants and demands are important to them, what is the product positioning and how it is supported by the marketing mix (price, product, promo, place) in the context of what competition

All About Steve, Life Is Not..

Starring: Sandra Bullock, Thomas Haden Church, Bradley CooperMovie rating: 5 stars (funny and entertaining)Insights on Life rating : 5 stars (bullseye on crossword puzzles and empty spaces)Life makes it hard for anybody who exceeds the boundaries of what society considers normal- too short, too tall, too heavy, too thin, too dumb, too dependent to be living with parents, too old not to be in a romantic relationship, too talkative, too smart. And so Mary (Sandra Bullock), who has the last 4 “toos” is being pushed around by people who supposedly

This Is It! trumps Just Do It!

Move over "Just Do It". "This Is It" is now destined to be the 2nd greatest string of 3 words to ever inspire (after "I love you" and its variants).Dubbed as the "Greatest concert that never happened", this movie will be talked about for many years to come and "This Is It" will have its place in personal promises, campaign speeches, marketing slogans, love songs and many a battlecry. The movie, composed of a carefully stitched series of rehearsals for Jackson’s summer 2009 London concerts, is reality concert at its best.

Surrogates? Facebook and SMS

I like watching movies. The larger-than-life screen and detached but captive setting enhance the movies' ability to magnify/ abstract/ simplify and distill  streaming snapshots of  life in past, present and future versions. I especially enjoy the Sherlock Holmes exercise which I can't help but do at the end of the movie during which I second guess what message or "moral" lesson was being conveyed by the ever artistic directors and  imaginative writers. In the past, I have let these flood of thoughts keep me entertained for hours after the movie ends, only to be

Permanently Present!

Since 1994, I have been blessed with the privilege of coaching MBA students of the Ateneo Graduate School of Business in Makati and Cebu and soon, the Ateneo School of Medicine and Public Health in Pasig. As of 2009, I have "challenged" and "inspired"more than 1,300 students to improve their personal brands.For all these years, I have continuously upgraded the learning systems I share with my students particularly the lecture files and templates. Evolving from hardcopies, to softcopies in CDs, to softcopies sent via email or shared in googlegroups, here