8 Human-Centric Marketing for Brand Attraction
Jessica Rodriguez https://youtu.be/dzUS5JSwZG8 Vince Villanueva https://youtu.be/8_thkZNv6d8
7 Industry Archetypes and Best Practices
John Labayen https://youtu.be/PwvfklGEZmk Earl Banez https://youtu.be/T-FIwXHS3Yo
6 Marketing Productivity Metrics
Basty Bantayan https://youtu.be/FETQvwyuXWY Denise Alexi Go https://youtu.be/MlkrQ9SHFzs
5 The New Customer Path
First there was AIDA- Awareness, Interest, Desire, Action (from Advertising and Sales Pioneer E. St. Elmo Lewis) Then this transformed to the 4A's- Awareness, Attitude, Act and Act Again (from Derek Rucker of the Kellogg School of Management)... Now, there are the 5A's: Awareness, Appeal, Ask, Act and Advocate (from Marketing 4.0 by Philip Kotler)... Marga Bellosillo https://vimeo.com/428467334 Gab Cabangon https://youtu.be/kBdkji9fImE
4 Redefining Marketing in the Digital Economy
https://www.slideshare.net/josephdeungria/redefining-marketing-in-the-digital-economy Lance Timothy Lim: https://youtu.be/Yc_Mth6hoOg Mariel Lopez https://youtu.be/b3MgmHamn10
3 Influential Digital Subcultures that are 3 Keys to the Digital Economy: Youth, Women and Netizens
https://www.slideshare.net/josephdeungria/3-influential-digital-subcultures-youth-women-and-netizens Portia Brusas: https://youtu.be/M5QpIP1OAPg Luis Marcelo: https://youtu.be/gBtvX91dt3w
2 Paradoxes of Connected Customers
https://www.slideshare.net/josephdeungria/paradoxes-of-marketing-to-connected-customers Paradox of Connectivity Published on Dec 12, 2016 How has social media impacted our lives in the way we connect and perceive others? Chris Arens, managing director of iMedia gives an insightful talk about the isolation principle and key ways brands can use this knowledge. https://www.youtube.com/watch?v=3q5fwQMvx3U&w Published on Nov 21, 2011Annalie Killian is Catalyst for Magic at AMP, and producer of AMP's biannual festival of innovation in business, leadership and technology: Amplify. Her blog 'Catalyst for Magic' where she shares her thoughts on bringing creativity and innovation to business, was recently named one
Part II: New Frameworks for Marketing in the Digital Economy
Please post your COSLA assignment links to your blog as comments below. Deadline is on or before 11:59 pm July 30 Sunday. Thanks!
Part I: Fundamental Trends Shaping Marketing (Redefining Marketing in the Digital Economy)
Redefining Marketing in the Digital Economy https://www.slideshare.net/josephdeungria/redefining-marketing-in-the-digital-economy