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Personal Branding

World’s Most Important Brand Has Your Name On It

Apple, Microsoft, Coke, IBM, Google are the world's top 5 brands valued at more than $40 Billion each. But their global success has little impact on you.For you, the most important brand in the world is the brand with your name on it. So, utilize business and marketing principles to make YOU, the personal brand, stand out and win.  World's Most Important Brand In The World Has Your Name On It from Remigio Joseph De Ungria View more presentations from Remigio Joseph DeUngria. Here's

Vcoach Serves Hyper 2.0 Plans

Brand name, brand logo, brand unique selling proposition (USP), vision and slogan are a must for brands that want to be leaders.For personal brands like yours and mine, we have no choice as to the brand name- these are the names we were given by our parents. But the logo, USP, vision and slogan are elements that we are in full control of.This has to be the most creative assignment one can have in Marketing Management. Do it well and you will definitely be your world's most important brand, soon.Sample:Brand

The Inconvenient Truth: Why Blog? Just because you can? No, because you have to!

A dazed look, a blank stare, 2 scratches on the head, a quick glance at a similarly surprised seatmate: These are among the common reactions I get when I assign my students to create a marketing blog for class.I try to explain that a blog is superior to the archaic ways of submitting graduate level assignments such as:1. paper (they get lost, crumpled, and waste a lot of trees)2. CD (scratched, won't play, messy)3. soft copy via email or USB (there's just too many viruses that slip through my legitimate

Ano Sa Tingin Mo? (Perspectives from the 21st Philippine Ad Congress)

The TVC for the 21st Philippine Ad Congress (Nov. 18 to 21, 2009 in Subic)  features 4 perspectives of the same story as viewed by the 4 different characters: The Magician, The Assistant, The Stagehand and The Date. Then, a tragic and mysterious death. Of course,  the question is asked: Ano sa tingin mo?Watch the 4 TV commercials by clicking the picture...Then be sure to watch all 4 commericals of the Magician, the Assistant, the Stagehand and the Date by clicking on the other pictures on the right side of the