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Bong De Ungria

Vision Driven Coach, Igniter, Transformer at the Ateneo Graduate School of Business

Why Hypermarketing 3.0

Why is marketing typically the last mile? How does marketing increase value vs. the other core functions (see Tshirt analogy) What is Hypermarketing 3.0 and what are the 5Ps necessary to achieve this? How does Expertise Integrity and Service affect what we want to be in the AGSB?Who is VCoach Bong de Ungria?  Why 5 Ps and Hypermarketing 3.0? from Remigio Joseph DeUngria

Management by Objectives, Why ZYX is Superior to ABC

Management by Objectives.Something we heard a long, long time ago. Familiar but seldom practiced in the management world.Back to Basics or ABC or 101 is also a common management rah-rah. But ever heard of ZYX?Z. Start With the End in MindY. Why is Z important and a must?X. How to get there...Leaders think ZYX while followers still think ABC.Are you ready to be a leader?Watch this! (An on-line class session with MBA students taking the Marketing Management class of VCoach Bong last May 14 2020. Recorded via Zoom.) 

6 Foods That Boost Sleep

See the original article in Menshealth.com here: http://goo.gl/PhOALmThese foods will boost your melatonin the most (in nanograms produced per gram eaten):Cherry juiceRaspberries 387Almonds 39Sunflower seeds 29Tart cherries (up to) 15Flaxseeds 12Strawberries (up to) 11

Transformative Sleep

I have not slept well for the last 23 years. The negative effects of this achilles heel of mine are immeasurable- professionally and personally.While genetics and lifestyle were major contributors, I recently discovered and concluded that my ignorance and lack of awareness on the need for sleep and how to sleep right were causing the problem as well.So I made a collection of articles on sleep, why,what and how. Pinned this in pinterest for easy access for you and me...https://www.pinterest.com/vcoachbong/transformative-sleep/

11 Shades of Health

FOOD is the MEDICINEMay 26, 2016 - 180 pounds, Day 3 EP, Round 2, 12 pounds over UGWPictures are worth a thousand words. 11 Pictures of a journey I am taking again. 11 shades of Health. Need to look at it to remind myself of where I've been and where I can go to. If this is really important, and I know it is, I will make it happen.Lest I forget, over the past year (May 2015 to May 2016) I did personal experiments on diet and exercise and none

UP Ateneo DLSU or UST: Which College for My Beloved Child?

UP, Ateneo, DLSU or UST? Which college/ university is best for my beloved child?This article is for the parent hoping to guide their child and for the student seeking some insights on what school to choose.  Please share this with those who may benefit…This question is shared by a few thousand, proud and lucky parents at this time of the year who actually have a choice on which school to send their child. Having been a professor since 1994, I have been asked this question several times. This is an