T r a n s F O R M e

First there was AIDA- Awareness, Interest, Desire, Action (from Advertising and Sales Pioneer E. St. Elmo Lewis) Then this transformed to the 4A's- Awareness, Attitude, Act and Act Again (from Derek Rucker of the Kellogg School of Management)... Now, there are the 5A's: Awareness, Appeal, Ask, Act and Advocate (from Marketing 4.0 by Philip Kotler)... Marga Bellosillo https://vimeo.com/428467334 Gab Cabangon https://youtu.be/kBdkji9fImE

Marketing

4 Redefining Marketing in the Digital Economy

Aug 10, 2017 Bong De Ungria

https://www.slideshare.net/josephdeungria/redefining-marketing-in-the-digital-economy Lance Timothy Lim: https://youtu.be/Yc_Mth6hoOg Mariel Lopez https://youtu.be/b3MgmHamn10

Marketing

3 Influential Digital Subcultures that are 3 Keys to the Digital Economy: Youth, Women and Netizens

Aug 10, 2017 Bong De Ungria

https://www.slideshare.net/josephdeungria/3-influential-digital-subcultures-youth-women-and-netizens Portia Brusas: https://youtu.be/M5QpIP1OAPg Luis Marcelo: https://youtu.be/gBtvX91dt3w

Marketing

2 Paradoxes of Connected Customers

Aug 10, 2017 Bong De Ungria

https://www.slideshare.net/josephdeungria/paradoxes-of-marketing-to-connected-customers Paradox of Connectivity Published on Dec 12, 2016 How has social media impacted our lives in the way we connect and perceive others? Chris Arens, managing director of iMedia gives an insightful talk about the isolation principle and key ways brands can use this knowledge. https://www.youtube.com/watch?v=3q5fwQMvx3U&w Published on Nov 21, 2011Annalie Killian is Catalyst for Magic at AMP, and producer of AMP's biannual festival of innovation in business, leadership and technology: Amplify. Her blog 'Catalyst for Magic' where she shares her thoughts on bringing creativity and innovation to business, was recently named one

Marketing