22 Managing a Holistic Marketing Organization for the Long Run
Watch How: https://youtu.be/xRD2g69cgY0 Click for more info: https://coschedule.com/blog/marketing-department-structure/
12 Getting to WOW
Clarice Sy https://youtu.be/1HpuWleqYZ4 Mark Miranda https://youtu.be/iHz8a8Y0Zcc
11 Engagement Marketing for Brand Affinity
Dezza Tan https://youtu.be/7jBc2vxWBaQ Paulina Naguiat https://youtu.be/R103Z3geQ-M
9 Content Marketing for Brand Curiosity
Eena Uy https://youtu.be/uCYCwBLF8lc Dirk Pua https://youtu.be/WkUXY96HX3s
8 Human-Centric Marketing for Brand Attraction
Jessica Rodriguez https://youtu.be/dzUS5JSwZG8 Vince Villanueva https://youtu.be/8_thkZNv6d8
7 Industry Archetypes and Best Practices
John Labayen https://youtu.be/PwvfklGEZmk Earl Banez https://youtu.be/T-FIwXHS3Yo
6 Marketing Productivity Metrics
Basty Bantayan https://youtu.be/FETQvwyuXWY Denise Alexi Go https://youtu.be/MlkrQ9SHFzs
5 The New Customer Path
First there was AIDA- Awareness, Interest, Desire, Action (from Advertising and Sales Pioneer E. St. Elmo Lewis) Then this transformed to the 4A's- Awareness, Attitude, Act and Act Again (from Derek Rucker of the Kellogg School of Management)... Now, there are the 5A's: Awareness, Appeal, Ask, Act and Advocate (from Marketing 4.0 by Philip Kotler)... Marga Bellosillo https://vimeo.com/428467334 Gab Cabangon https://youtu.be/kBdkji9fImE
4 Redefining Marketing in the Digital Economy
https://www.slideshare.net/josephdeungria/redefining-marketing-in-the-digital-economy Lance Timothy Lim: https://youtu.be/Yc_Mth6hoOg Mariel Lopez https://youtu.be/b3MgmHamn10