If somebody googles you, will the real you appear? It is always good to establish where you are digitally at the start of this marketing course. Then do this exercise again at the end of the course and see if you improved your digital presence. step 1 - Go to google search.  Do a search for your "family name". step 2 - Take a screenshot or digital snapshot of the page 1 result. Print screen the result step 3 - Paste the printscreen on Powerpoint (Click the "paste" icon or simultaneously click "Ctrl" +

Today, I created and uploaded 3 educational videos on youtube. It's been at least 4 years since I did this. But now that I am privileged to coach 2 digital marketing classes (Ateneo Graduate School of Business and at UP College of Business Administration), I think its about time to practice (again) what I preach... The videos were captured by a free app called Jing by Techsmith. The free version allows up to 5 minute screen capture of your desktop in swf format. I converted the swf to mp4 using   "VIP

Today, I created and uploaded 3 educational videos on youtube.It's been at least 4 years since I did this. But now that I am privileged to coach 2 digital marketing classes (Ateneo Graduate School of Business and at UP College of Business Administration), I think its about time to practice (again) what I preach...The videos were captured by a free app called Jing by Techsmith. The free version allows up to 5 minute screen capture of your desktop in swf format. I converted the swf to mp4 using   "VIP

This video explains... Slideshare... Primus Report Part 1 Concepts of 21st century marketing by bong de ungria from Remigio Joseph De Ungria

Where is the Philippines now in terms of Social Media and Digital?This is the video lecture I use in my Digital Marketing classes. The data is as of January 2017 and the reference files are indicated below.  Here is a good infographic summary:Below is a summary of the Philippine data which was the "extracted" report created annually by Third Team Digital Media and uploaded January 2017 from the data by We Are Social and Hootsuite. The State of Social Media and Digital in the Philippines for 2017

Published on Mar 4, 2016Jay Samit teaches people how to master personal transformation, seize opportunity, and thrive in this era of endless innovation.Serial entrepreneur Jay Samit is a technology innovator who has partnered with startups, Fortune 500 firms, and the White House to positively impact the lives of billions around the world. Samit is the bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation.

This is very interesting... Personally I was surprised that it was already that high. Pls. look at the data and the methodology...What do you think? Pls. comment below...http://janettetoral.com/blog/e-commerce-philippines-9-3-gdp/

Digital is disrupting the way we behave...Here are some questions and actions for the Ateneo MBA Student...Please comment below on what action you will take in this digital disruption (ideally, your response should be based on the lecture and the presentation below...) Digital Marketing for the Ateneo MBA Student from Remigio Joseph De Ungria

It is natural to like free things.But is digital really free?Once upon a time, I paid a monthly subscription to have a 3rd party email service. Yes, those were the days of dial-up connections. Then google came along and offered free google mail.Once upon a time, search engines were bought as a separate program. The dominant one was Netscape Navigator. Then Microsoft introduced "Internet Explorer", a "free" search engine integrated with its operating system. Then came the other free independent search engines: Yahoo and Google.Free? Read this article and find

Own a smartphone?If you have a smartphone and actually use it to access the internet, then your IQ has increased by leaps and bounds?Why, because with google and youtube and all the other searches engines that you can do, your access to updated, relevant knowledge about the products you want to buy are exponentially increased.Watch this video to appreciate why mobile marketing is a key element of a digital strategy...  Published on Feb 3, 2015 digital marketing trends of 2015 is one of the most talked about topics in the