https://www.slideshare.net/josephdeungria/3-influential-digital-subcultures-youth-women-and-netizens Portia Brusas: https://youtu.be/M5QpIP1OAPg Luis Marcelo: https://youtu.be/gBtvX91dt3w

https://www.slideshare.net/josephdeungria/paradoxes-of-marketing-to-connected-customers   Paradox of Connectivity Published on Dec 12, 2016 How has social media impacted our lives in the way we connect and perceive others? Chris Arens, managing director of iMedia gives an insightful talk about the isolation principle and key ways brands can use this knowledge. https://www.youtube.com/watch?v=3q5fwQMvx3U&w Published on Nov 21, 2011Annalie Killian is Catalyst for Magic at AMP, and producer of AMP's biannual festival of innovation in business, leadership and technology: Amplify. Her blog 'Catalyst for Magic' where she shares her thoughts on bringing creativity and innovation to business, was recently named one

Please post your COSLA assignment links to your blog as comments below. Deadline is on or before 11:59 pm July 30 Sunday. Thanks!

Redefining Marketing in the Digital Economy   https://www.slideshare.net/josephdeungria/redefining-marketing-in-the-digital-economy

Digital Marketing vs. Traditional Marketing. Digital is like Trail Running- Wider, Softer, Road less Travelled. Easy to get lost if you stray away and forget your objective... After you read this, please comment with a similar picture and analogy below. Suggested format: Digital Marketing is like _______ because ____________. https://platform.linkedin.com/badges/js/profile.js

The digital marketing  plan is a  part of the over-all marketing plan. While it is true that the proportion, impact, degree and importantce of digital is growing, it is still part of the over-all plan. On-line and off-line together. Traditional and digital co-exist. There are many different models to use for presenting a digital marketing plan. Here are 3 models that are easy and useful to use: [slideshare id=81696119&doc=spadercasesostacgettobymodels2017-171107081148] This file can be downloaded for your use.. Here are some digital marketing strategies that worked: [youtube https://www.youtube.com/watch?v=ArqYG4nKS2A&w=560&h=315]

Hindsight gives us 20/20 vision. This interesting and informative e-book was made by Google Nov. 2010. What have we learned? What has changed? What do we do moving forward? http://www.20thingsilearned.com/en-US/home

If somebody googles you, will the real you appear? It is always good to establish where you are digitally at the start of this marketing course. Then do this exercise again at the end of the course and see if you improved your digital presence. step 1 - Go to google search.  Do a search for your "family name". step 2 - Take a screenshot or digital snapshot of the page 1 result. Print screen the result step 3 - Paste the printscreen on Powerpoint (Click the "paste" icon or simultaneously click "Ctrl" +

Today, I created and uploaded 3 educational videos on youtube. It's been at least 4 years since I did this. But now that I am privileged to coach 2 digital marketing classes (Ateneo Graduate School of Business and at UP College of Business Administration), I think its about time to practice (again) what I preach... The videos were captured by a free app called Jing by Techsmith. The free version allows up to 5 minute screen capture of your desktop in swf format. I converted the swf to mp4 using   "VIP