What are the 2 key advantages of Digital Marketing?Watch the video to find out  This was uploaded on March 2016 by the Frankfurt School of Management (or an entity that claims to be it). The video looks professional enough and there is no reason to doubt that it did come from that school.So what are the advantages of digital marketing? 1. Enchanced ability to target segments 2. Ability to measure results With the fast speed of technology, the marketplace is always in a state of flux (change) ie. what works today may not

I had the privilege of working with the Ms. Bridgette  Villarin on an SMS based customer relations program for Moldex from 2012 to 2013.In this Sep 2016 seminar, she talks about the rise of apps, and even refers to the Philippines as VIBER-nation.What are the advantages of chat applications like Viber vs. text? Let us count the ways. Pls. comment below...

This video was uploaded April 2017.The intro on the state of digital marketing was interesting and there is no reason to doubt its accuracy.But the video was made to really introduce Freenet solution. As of the video, this service was limited to Smart, Talk and Text and Sun subscribers...How much is actually being spent for digital in the Philippines. In this short video uploaded March 2017, Kantar Media, a global leader in media intelligence,  claims that local advertisers are now increasing spend on digital to as high as 25% from the

This was uploaded January 132017 and presents concise and interesting insights on Mobile Marketing in the Philippines.What insight  was most interesting to you and why? Pls. comment below...

These videos show the magnitude of the changes that have come and that will continue. While the numbers may not be accurate or have been superseded, the storyline remains the same... Transform with the CHANGE or be extinct...Did you Know 2017 version 1  Did you know 2017 version 2  Did you know 2016  What were the most interesting insights to you. Pls. post your comments below!

Part 1Learning the ConceptsThe basic foundation for optimal marketing learning is a real understanding of the concepts. Here is a sample of concepts in Chapter 1 "Defining Marketing in the 21st Century" by Kotler and how this is best shared using the Primus format.  Primus Report Part 1 Concepts of 21st century marketing by bong de ungria de Remigio Joseph De Ungria Part 2ApplicationsPractical and useful learning is achieved when concepts are seen in recent, local examples. The leaning deepens when the concept is applied to

GOOD RELATIONSHIPS KEEP US HAPPIER AND HEALTHIERThis was the conclusion of the 75 year Harvard Study of 724 men from their younger years up to when they got older. The study consists of annual interviews, medical exams, and observation of these 724 men, 60 of who were in their 90s at the time of the video.When the men were younger, most replied that they wanted money, fame and success in work.But the 3 key lessons that were distilled from the study are these:1. Social connections are good for us. The

Guidelines and Pointers for Marketing Management Exam from Remigio Joseph De Ungria

Here is Marketing in Real Life!Instead of insisting on one path for the grading system for the course, marketing students are allowed the option to choose.Which Route? The Road Less Travelled? from Remigio Joseph De Ungria For v69 Mafkma class:

In the end, the proof of the cake is in the pudding.This assignment requires the learner to list the top 10 market-based things that the learner will apply after the course.For the top 10 things, pls. the following categories1. Professional- 52. Personal -33. Promote the AGSB and the MBA program -2You may ask whyinclude 2  things you can do for the AGSB and the MBA? The answer! You have invested a lot of your time and money, sweat and tears to have the AGSB MBA program as part of your