Digital Marketing vs. Traditional Marketing. Digital is like Trail Running- Wider, Softer, Road less Travelled. Easy to get lost if you stray away and forget your objective... After you read this, please comment with a similar picture and analogy below. Suggested format: Digital Marketing is like _______ because ____________. https://platform.linkedin.com/badges/js/profile.js

The digital marketing  plan is a  part of the over-all marketing plan. While it is true that the proportion, impact, degree and importantce of digital is growing, it is still part of the over-all plan. On-line and off-line together. Traditional and digital co-exist. There are many different models to use for presenting a digital marketing plan. Here are 3 models that are easy and useful to use: [slideshare id=81696119&doc=spadercasesostacgettobymodels2017-171107081148] This file can be downloaded for your use.. Here are some digital marketing strategies that worked: [youtube https://www.youtube.com/watch?v=ArqYG4nKS2A&w=560&h=315]

Hindsight gives us 20/20 vision. This interesting and informative e-book was made by Google Nov. 2010. What have we learned? What has changed? What do we do moving forward? http://www.20thingsilearned.com/en-US/home

If somebody googles you, will the real you appear? It is always good to establish where you are digitally at the start of this marketing course. Then do this exercise again at the end of the course and see if you improved your digital presence. step 1 - Go to google search.  Do a search for your "family name". step 2 - Take a screenshot or digital snapshot of the page 1 result. Print screen the result step 3 - Paste the printscreen on Powerpoint (Click the "paste" icon or simultaneously click "Ctrl" +

Today, I created and uploaded 3 educational videos on youtube. It's been at least 4 years since I did this. But now that I am privileged to coach 2 digital marketing classes (Ateneo Graduate School of Business and at UP College of Business Administration), I think its about time to practice (again) what I preach... The videos were captured by a free app called Jing by Techsmith. The free version allows up to 5 minute screen capture of your desktop in swf format. I converted the swf to mp4 using   "VIP

Today, I created and uploaded 3 educational videos on youtube.It's been at least 4 years since I did this. But now that I am privileged to coach 2 digital marketing classes (Ateneo Graduate School of Business and at UP College of Business Administration), I think its about time to practice (again) what I preach...The videos were captured by a free app called Jing by Techsmith. The free version allows up to 5 minute screen capture of your desktop in swf format. I converted the swf to mp4 using   "VIP

This video explains... Slideshare... Primus Report Part 1 Concepts of 21st century marketing by bong de ungria from Remigio Joseph De Ungria

Where is the Philippines now in terms of Social Media and Digital?This is the video lecture I use in my Digital Marketing classes. The data is as of January 2017 and the reference files are indicated below.  Here is a good infographic summary:Below is a summary of the Philippine data which was the "extracted" report created annually by Third Team Digital Media and uploaded January 2017 from the data by We Are Social and Hootsuite. The State of Social Media and Digital in the Philippines for 2017

Published on Mar 4, 2016Jay Samit teaches people how to master personal transformation, seize opportunity, and thrive in this era of endless innovation.Serial entrepreneur Jay Samit is a technology innovator who has partnered with startups, Fortune 500 firms, and the White House to positively impact the lives of billions around the world. Samit is the bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation.

This is very interesting... Personally I was surprised that it was already that high. Pls. look at the data and the methodology...What do you think? Pls. comment below...http://janettetoral.com/blog/e-commerce-philippines-9-3-gdp/