OK, you did the work. Now you have to report it. What is the best template to use? Surely, there are many out there. But this is one that you can consider... https://www.slideshare.net/josephdeungria/5-models-in-presenting-marketing-campaign-results Most of the elements of the template are relatively easy and straightforward. The most difficult one, which is not common sense is the insight or big idea. Suggest you read this link... https://thrivethinking.com/2016/03/28/what-is-insight-definition/ What's the BIG IDEA? Look here... https://marketingland.com/whats-big-idea-3-fundamentals-successful-digital-creative-153747# Or here... https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/

Frequently Asked Question What's the Right Template for my report. Before the answer, here are 2 related true stories: Story #1 : Once upon a time, for real, a multinational company who was considering hiring me to an executive position, gave me an address of a company that will do a pre-employment psychological test. It was the time before waze and google maps, and I was not familiar with the place so I did the next best thing- call the phone number indicated in the address.  After 3 rings, a big voice greeted

Assigned to Make a Marketing Plan? Why Sweat it when templates, based on key marketing concepts, can make it easier and comprehensive. Below are 2 templates that can be used... Template 1: A Problem Solving Marketing Plan. Create a USP Unique Selling Proposition that Takes Away the Pain in 11 Steps Solve Problems of your Customers! This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain. But not all customers have the same problem! Unique selling

How do Brands Win vs. Competition? By Zooming on a Compelling USP Unique Selling Proposing that Solves the PTM Primary Target Market's Problem or Pain better than competition. Watch this! https://youtu.be/6MzPWWfO7sI https://youtu.be/6C9ypGK91XM One of the run-away winners in the pandemic disrupted world is Zoom. Watch this video and find out why and how... https://youtu.be/p9YUjzmiiSk What happened to Microsoft Skype? https://youtu.be/hzsuYrptwKk In a related video, lets see another industry and company affected by the pandemic. https://youtu.be/oGMtbhvorQc In the comments section below, pls. post your reaction to the video focusing on why Zoom won the war (at least for now)... Pls.

Awkward. Unfamiliar. Strange. Hopeless? Promising! In the midst of the sudden transition to online learning, teachers and students are slowly finding the challenges and reaping the rewards of the next normal of learning. Make no mistake about it. We are at war! We are soldiers fighting the enemy that was the old. We are at the frontiers of a war that came before we were ready. We are the  frontliners of a new army of learners, battling ignorance and doubting Thomases, overcoming fears and unreliable internet connections. There is no turning

Marketing works only if the concepts are remembered beyond the classroom. How do you remember? With Visual Session Certificates that combine emotion, ideas, and the world's most important picture- that of the participant. By doing this, learning and retention extend far beyond the classroom. Watch this lecture on YouTube... https://youtu.be/edDF7IEUoLs Here is the slideshare version... https://www.slideshare.net/josephdeungria/making-marketing-memorable-using-visual-session-certificates Jamboard is the current platform where picture submissions from different people seem to work best. Here is a padlet showing some of the most memorable and creative session certificates in an on-line class: Benchmark Examples: Creative and Memorable Session

June 11: The World's Most Important Brand Has Your Name On it Who's The Boss? The Better Brand Memorable Session Certificate v79: Post your Session Certificates in this Jamboard https://jamboard.google.com/d/110yOY13gXGrdCVHvMERNv2yZV6ko4P9WoxRQPeE_JdQ/edit?usp=sharing Each student shall submit a Session Certificate of the his/her assigned chapter after the presentation of the COSLA video. Deadline is before the next class session. For More Info: https://bongdeungria.com/3m-making-marketing-memorable-with-session-certificates/

Did you know that there is a FREE but typically unknown Windows 10 Video Editor that Can Help You Create Awesome Videos for YouTube? Use the Free Editor to combine pictures and video, trim video fast and easy! You dont have to download other free video software (that may contain viruses!) or buy expensive editing. You can even try the free web extensions offered by your browser. If you use Google Chrome, go search "Chrome Web Store" to find free versions of recording and editing extensions which you can try!

A substantial portion of online learning is done through YouTube Videos and Boosting the Audio Volume and Adding Captions will Make Online Learning More Effective. https://youtu.be/iq0oTintPpA More Info on YouTube How To... https://bongdeungria.com/increase-youtube-views-with-titles-thumbnails-and-sound/

VUCA = Volatile Uncertain Complex Ambiguous. VUCA adequately describes our new or next normal, the socially surprised world that evolved from the pandemic. Perhaps the closest Filipino term to VUCA is "Bulaga", most commonly linked to "Eat Bulaga", (translation: Eat Surprise) the popular noontime TV show since 1979, that continues to surprise the world with its resilience vs competition and ability to create new stories that its target market engage with. Bulaga is like a Jack in The Box loud surprise that the recipient may or may not be