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Marketing

Grades: An Imperfect, Temporary but Necessary Measure

The most difficult part of teaching at the graduate school is giving a fair grade to each and every member of the entire class. Much anxiety is felt when people forget that grades are an imperfect, temporary, arbitrary but necessary measure of a performance for a specific period of time. PEOPLE are NOT GRADES and vice versa. The grade does not in any way reflect the value or worth of a person or his skill in a particular profession. Unlike a seminar where everything instantly ends after the last session’s exchange of

Digital Excellence Benchmarks

Its always great to acknowledge and learn from the best in class. I chose the excellent presentations from some of the categories. This recognition hopefully inspires the creators to even greater heights of excellence. These also serve as high standards and real examples for the next generation of students to emulate. By the way, all those included in the different categories are equally excellent. They are not arranged in any particular order. Best Blogs https://rkbmagis.wordpress.com/ https://32pearlst.wordpress.com/ https://arteficiojr.wixsite.com/website https://magelgarcia.wordpress.com/ Best Facebook Marketing Plan Videos MDG Salted Eggs https://www.youtube.com/watch?v=X4gY33s44Nw&feature=youtu.be https://32pearlst.wordpress.com/2018/01/26/whew-at-last/ Handicrafts by Franciscans https://www.youtube.com/watch?v=NX2tEsmKz2A https://thegrowthcenter983537560.wordpress.com/ Red Gloves Boxing Gym https://www.youtube.com/watch?v=1rigS085sRQ Siento Café https://arteficiojr.wixsite.com/website/single-post/2018/01/25/your-perfect-brew Mr. Liempo (created a full 10 step

AGSB Facebook Marketing Plans v76

What can you do with P500, a Facebook page, knowledge from completing 2 basic modules on Facebook blueprint, and the fact that it is a major course requirement. See below the output of v76 Digital Marketing class from professionals taking the MBA program of the Ateneo Graduate School of Business (December 2017 to January 2018) using the Blackboard digital platform...

# OBF on Friday the 15th

We just finished the 4th session of Digital Marketing Class at the Ateneo Graduate School of Business.  There were many reasons that made tonight’s class special. All 13 of us (12 professionals taking the MBA + me) found a pre-agreed #NorthStar  in cyberspace to make a difficult but otherwise productive connection. Two students called in from North America (California and Canada). At least 2 connected from Sta. Rosa and Cebu. The rest were in different corners of the world. At least 3 missed social events: a company Christmas party, a department

Learning On Line (LOL)

LOL laughting out loud? No, Learning On-Line! I heard or read somewhere that many leading learning institutions now offer many on-line courses for free. Just search, enroll, learn and repeat! Facebook, while not a country nor a university, offers a very interesting and useful on-line program in Facebook Blueprint... Go to this link... https://www.facebookblueprint.com/student/catalog Choose modules from the following. Get Started with Facebook Get Started with Advertising Choose enough modules that will take you at least 90 minutes to complete. (You can choose more than that, but the minimum is 90) Print/scan and save your completion certificate summary and

UP Facebook Marketing Videos

Last Dec. 5, 10 groups from BA 178 Digital Marketing Class which I coached presented their 5 minute videos summarizing the results and their learning from a group Facebook marketing campaign. The links to the videos are posted as comments below. Wow! Outputs showed how talented the class is and how much (?) they learned in class.