Doctors use stethoscopes or take the pulse of a patient to find out if a person is sick or not.Economists have indicators like GDP, inflation, borrowing rates to describe the state of an economy.Drivers use a vehicles dashboard to know if they can reach their destination safely and on time.What can marketers'use?The 54P model below is one way to get to the hear of any marketing problem...Watch the video on youtube...Or see the presentation on slideshare....https://www.slideshare.net/josephdeungria/13-p-approach-for-marketing-analysis-2010-version 54P Marketing Stethoscope and Diagnostic Toolkit: Paradigm Shift from Traditional 4Ps

If I was asked what is my favorite medical brand, my top of mind answer would be Biogesic. This is because Biogesic's use "Ingat" as a clear, compelling differentiator of the brand. Before the first commercial which used this idea pattern, paracetamol was promoted as the world's safest pain reliever. Proof: even pregnant women can take it. No drowsiness. No danger of overdose. But that was a long story that only very few can relate to. Then this: The sound transition and familiarity from paracetamol, para safe was a good starting point.

And just like that, the 8 weeks have gone by. Were you digitally transformed? Are you now a creator? After the 1 minute video below, learn from key take-aways that Digital Marketers 4.0 can OWN beyond the limits of time and space... [slideshare id=128471444&doc=v77takeawaysondigital-190119101519]

Once upon a time, a wise man said, "Mobile was important", as an emerging channel for marketing communication. Suddenly, everything converged on Mobile. Computing, Communications, Banking, Buying, Social Connections, Work From Home, Music, Research are now all available and primarily accessed through the Phone. For some time not too long ago,  it was widely accepted that "Mobile first!" when designing  any digital communication.  Now, more than ever, the world is shrinking to Marketing to Mobile only world.The new paradigm: Dont design marketign communications for the desktop, then adapt to mobile. It was the

You proabably heard it before. And you'll hear it again and again. Mobile Marketing is the way to go. Below is a 15 minute presentation shared by the best of the best in Philippine mobile industry, Brigette Villarin... https://youtu.be/btIYnxHQCuE

Great learning can sometimes come from the strangest places. Learn the simplest and greatest lesson of all, from the movie Doctor Strange. If your time is short, fast forward to 1 min 35 sec. https://www.youtube.com/watch?v=ChwIFGxJTgc Remember: It's Not About You! Humbling but true!

The class is more than a sum of its parts.  But when you have professionals doing the hard work and contributing their best, the class is a product of its parts! Am so blessed, thankful and proud of how our Digital Marketing class session went on today that I think that showing this as a benchmark for future classes to learn from is a great idea. I wasnt able to record the first 30 minutes of the class, but the rest of it was simply amazing! Jan 5 2019, 6th session (out of

Here is a publicly shared material on slideshare... [slideshare id=7248780&doc=howtoembed-110313073447-phpapp02] Here is a video I recorded using the "Record Meeting" function on Zoom meetings. You can easily do it! [youtube https://www.youtube.com/watch?v=mHmx3B3ZQl8&w=560&h=315]

There is a new paradigm for Marketing which is a direct consequence of power shifts to connected customers... [slideshare id=82669332&doc=marketing4-171124181751]   Here is the youtube video... https://www.youtube.com/watch?v=x7xna64M70o  

The most difficult part of teaching at the graduate school is giving a fair grade to each and every member of the entire class. Much anxiety is felt when people forget that grades are an imperfect, temporary, arbitrary but necessary measure of a performance for a specific period of time. PEOPLE are NOT GRADES and vice versa. The grade does not in any way reflect the value or worth of a person or his skill in a particular profession. Unlike a seminar where everything instantly ends after the last session’s exchange of