Who is the most important brand? You: the brand with your name on it! What is the most important business plan? Your life: which includes your family, your work, your profession, your dreams and goals. Why not use proven business and marketing principles to make brand YOU be the leading brand in your field! In 2009, I noted the 12 principles from the 2005 book: "A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success by Robert Michael Fried. Define Business- Who Am I? Assess Market-

One of the real, life-long and possibly transformative benefits of starting an MBA with the Ateneo is the lifetime access to a premium network of like-minded fully employed professionals who share the journey of improvement and passion to serve with you. I strongly believe that these network will be useful or everyone at least once in their professional lives. If it does, then it is worth being part of it. First Among Equals! To support this, I initiated an on-line Facebook group in 2010 that has grown to almost 400

Which groups presented the USP the best. Watch the videos, check out the criteria and decide for yourself! Petron: Kasabay sa Lakbay https://youtu.be/3PNnFHiax08 What's App: Social Networking Platform https://youtu.be/iDIUGLcAbX4 Arce Dairy Ice Cream https://youtu.be/zDh30SBfTVw Cebu Pacific https://youtu.be/kSoOVcoRv7g Netflix https://youtu.be/iX17v_PCN3c Z (Outcome): Learn more about USP and Marketing Communications (Story Selling) from the 5 Group video presentations. Y: USP is a fundamental marketing concept. Marketing Communication is a basic marketing skill X: (How):Watch the 5 group submissions. Access these using this link:https://padlet.com/rdeungria/nf4sbqa04yi876e6 Answer this google survey to demonstrate your learning and effort.In the survey, you will be asked to judge your group and the 4

THE VACCINE is COMING: Who do you call and with what? This is a marketing class exercise with the following outcomes (Z), rationale (Y) and method (How? X) Z: Develop and demonstrate a theoretically sound and practical application of the marketing mix strategies (4Ps) that is relevant to a primary target market (PTM) Y: This is a key component of a marketing plan X: Create, upload a 6 minute youtube video (one submission per group) that highlights your group’s recommended 4Ps for a PTM on a product/ service that is related to the

If you cant remember an idea or a concept, then you probably wont be able to use it when it matters. Mindmaps are one of the easiest and most commonly used tools to help recall and mastery. Here is why we need a Mindmap edition to master marketing concepts https://youtu.be/nddWzA8feJs Below is a demo mindmap video is a useful benchmark for marketing students: https://youtu.be/XgHDIDKuohc Student exercise: Z: Experience the benefits of organizing marketing concepts to make it easier to remember and refer to Y: For information to be useful, it has to be remembered and

After months of learning and applying Adaptive Design Learning concepts, a new dawn begins. The old world has gone, disrupted by the pandemic. The new road to Excellence in Learning is the only way forwrd. Get ready for your Enhanced Learning Experience! Click below to get links to materials you need to read/ watch before our first session! https://padlet.com/rdeungria/5hfy68oavyji68dg

The virus has changed everything- including marketing plans (traditional and digital). See and appreciate the Work From Home, New Normal, Adaptive Learners final output in the comments portion below! Check this out https://www.ama.org/covid-19-support-for-marketing-professionals/ https://www.entrepreneur.com/article/349535 Learn from the 1 minute teaser videos of the Digital Marketing Campaigns: https://vimeo.com/445571435 https://youtu.be/AK1T-rWM_3s https://youtu.be/7bN6oLY3snI https://youtu.be/_gHsSBdxs1c https://youtu.be/wOcBeWrptuE Finally, this group embedded the 1 mnute video in their blog... https://galawco.wixsite.com/galawco/post/galaw-co-digital-marketing-campaign For details of the Digital Marketing plans, click below... https://bongdeungria.com/home-blogs-of-student-digital-marketing-plans/

OK, you did the work. Now you have to report it. What is the best template to use? Surely, there are many out there. But this is one that you can consider... https://www.slideshare.net/josephdeungria/5-models-in-presenting-marketing-campaign-results Most of the elements of the template are relatively easy and straightforward. The most difficult one, which is not common sense is the insight or big idea. Suggest you read this link... https://thrivethinking.com/2016/03/28/what-is-insight-definition/ What's the BIG IDEA? Look here... https://marketingland.com/whats-big-idea-3-fundamentals-successful-digital-creative-153747# Or here... https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/

Frequently Asked Question What's the Right Template for my report. Before the answer, here are 2 related true stories: Story #1 : Once upon a time, for real, a multinational company who was considering hiring me to an executive position, gave me an address of a company that will do a pre-employment psychological test. It was the time before waze and google maps, and I was not familiar with the place so I did the next best thing- call the phone number indicated in the address.  After 3 rings, a big voice greeted

Assigned to Make a Marketing Plan? Why Sweat it when templates, based on key marketing concepts, can make it easier and comprehensive. Below are 2 templates that can be used... Template 1: A Problem Solving Marketing Plan. Create a USP Unique Selling Proposition that Takes Away the Pain in 11 Steps Solve Problems of your Customers! This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain. But not all customers have the same problem! Unique selling