June 11: The World's Most Important Brand Has Your Name On it Who's The Boss? The Better Brand Memorable Session Certificate v79: Post your Session Certificates in this Jamboard https://jamboard.google.com/d/110yOY13gXGrdCVHvMERNv2yZV6ko4P9WoxRQPeE_JdQ/edit?usp=sharing Each student shall submit a Session Certificate of the his/her assigned chapter after the presentation of the COSLA video. Deadline is before the next class session. For More Info: https://bongdeungria.com/3m-making-marketing-memorable-with-session-certificates/

What’s in A Name? Some names are tied down to skill or profession just like Joe the Barber, Roger the GOAT tennis player and Dr. Phil. Or even Optimus Prime. What does the name,  Primus Inter Pares, represent? "Primus inter pares[1] (Ancient Greek: Πρῶτος μεταξὺ ἴσων, prōtos metaxỳ ísōn) is a Latin phrase meaning first among equals. It is typically used as an honorary title for someone who is formally equal to other members of their group but is accorded unofficial respect, traditionally owing to their seniority in office." https://en.wikipedia.org/wiki/Primus_inter_pares "For the AGSB, THE thrust is to make  students “primus inter pares”

Pictures paint a thousand words. Videos are worth a thousand pictures. Your video, priceless! This video requirement shall replace the typical "Introduce Yourself" part at the beginning or end of classes. All students shall now be required to create a 20 second version using selected pictures of their professional and personal selves,  upload it on canvas and on the class shared folder. Lets use ZYXW to make this clearer: Z (End Goal): A 20 second (max) video introducing and summarizing who you are would like to be known for. Use selected pictures or videos of your

The Ateneo brand is composed of many elements, many derived from years of history and tradition. The "Song for Mary" is one such unique brand element, which aside from linking the Atenean to a meaningful past moves him forward to his life's mission. Where did this come from?This Official Video was Produced by ADMU's Office of University Development and Alumni Relations, University Communications and Public Relations Office and OnMedia Creative Solutions Inc. Lyrics by Fr. James Reuter, S.J. Music by Captain Jose Campana Sung by The Ateneo Chamber Singers.My

Every single event or experience can " positively contaminate" thousands of others with little effort and with long lasting effect. Here are 4 examples of "event" shouts that remain long after the events are over. Now, that's efficient marketing!  The first 2 liinks were the samples I showed to the students to use as benchmark while the last 2 were the result of students trumping their teacher.Made by the teacher as a sample for the students http://agsbmarketing.web.officelive.com/MarketingForum.aspx/ http://www.contaminationmarketing.com/ Made by students outdoing their teacherhttp://boost2010.webs.com/ http://asmph2010media.wordpress.com/video-gallery/ It's a real treat

Steve Jobs has been unofficially proclaimed by many business experts as 1 of the best presentors in this tech-savy age. In the video, here is what I got as tips for my next board presentation...1. Set the theme2. Outline3. Demonstrate enthusiasm4. Wow your audience5. Sell an experience6. Make numbers meaningful; use analogies7. Paint a picture; Make it visual8. Give a show9. Rehearse, rehearse, rehearse! In 2011, the value of Steve Jobs' communication effectiveness was valued at $6 billion which pushed Apple as the world's most valuable

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!Strategic Marketing for the

I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more...The CDM program included 11 modules covering marketing using Mobile, Email, Websites, Blogs, Search Engines, Social Networks, Virtual Communities as part of an

The question is not- "Why did I fail?"Question is definitely not- "Am I going to get up?"The only question for my life is "Am I going to finish strong?" Because the only answer to that right question is, "I am going to find the strength, I am going to get up, no matter what."Bong De Ungria

Marketing concepts, as explained by world-renowned marketing guru Philip Kotler, are meaningful only if these are translated and personalized by students.This marketing exercise forces students to think about concepts, transform these so that it becomes understandable to them, and personalize it so that it becomes easy to remember.This exercise also requires student to apply their learnings from the “21 steps to powerful communication” lecture.Here is the explanation:Translating and Personalizing Kotler View more presentations from Remigio Joseph DeUngria Here is the template for the assignment:Top 10 concepts