Jonah Sachs wrote about the Digitoral Era in his book: Winning the Story Wars. Digitoral which is a mash-up of Digital and Oral is how he describes the current reality where brands must shift from being the heroes to mentors. He argues that this came after the Oral Phase (where stories or myths where spread by word of mouth and the law was Survival of the Fittest) and the Broadcast Era (where brands reigned supreme and used TV, radio and other media to encourage consumers to spend and where the

Facebook and other social media platforms offers many advantages including a large customer base who regularly use it. Many companies use these platforms. One of the disadvantages is you cannot control how the content appears. Typically, Facebook follows a chronological order, with some features to pin posts or highlight certain topics. If you want full control of your information, a website or blog is the way to do it. Here are 5 blogs created to serve as the home for information to 5 Digital Marketing Plans created

The virus has changed everything- including marketing plans (traditional and digital). See and appreciate the Work From Home, New Normal, Adaptive Learners final output in the comments portion below! Check this out https://www.ama.org/covid-19-support-for-marketing-professionals/ https://www.entrepreneur.com/article/349535 Learn from the 1 minute teaser videos of the Digital Marketing Campaigns: https://vimeo.com/445571435 https://youtu.be/AK1T-rWM_3s https://youtu.be/7bN6oLY3snI https://youtu.be/_gHsSBdxs1c https://youtu.be/wOcBeWrptuE Finally, this group embedded the 1 mnute video in their blog... https://galawco.wixsite.com/galawco/post/galaw-co-digital-marketing-campaign For details of the Digital Marketing plans, click below... https://bongdeungria.com/home-blogs-of-student-digital-marketing-plans/

OK, you did the work. Now you have to report it. What is the best template to use? Surely, there are many out there. But this is one that you can consider... https://www.slideshare.net/josephdeungria/5-models-in-presenting-marketing-campaign-results Most of the elements of the template are relatively easy and straightforward. The most difficult one, which is not common sense is the insight or big idea. Suggest you read this link... https://thrivethinking.com/2016/03/28/what-is-insight-definition/ What's the BIG IDEA? Look here... https://marketingland.com/whats-big-idea-3-fundamentals-successful-digital-creative-153747# Or here... https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/

Frequently Asked Question What's the Right Template for my report. Before the answer, here are 2 related true stories: Story #1 : Once upon a time, for real, a multinational company who was considering hiring me to an executive position, gave me an address of a company that will do a pre-employment psychological test. It was the time before waze and google maps, and I was not familiar with the place so I did the next best thing- call the phone number indicated in the address.  After 3 rings, a big voice greeted

Surely you have experienced it- interacting with a pre-recorded but interactive voice message (while calling the bank or your telco) or a digital chat response while on a messaging app. Why is chat and artificial intelligence increasing in importance to the point of being mandatory rather than optional. One of the major reasons is this: Humans want answers quickly, all the time. They dont care if its 3 am in your part of the world or even if it is a holiday. If your office is closed and does not respond,

How do Brands Win vs. Competition? By Zooming on a Compelling USP Unique Selling Proposing that Solves the PTM Primary Target Market's Problem or Pain better than competition. Watch this! https://youtu.be/6MzPWWfO7sI https://youtu.be/6C9ypGK91XM One of the run-away winners in the pandemic disrupted world is Zoom. Watch this video and find out why and how... https://youtu.be/p9YUjzmiiSk What happened to Microsoft Skype? https://youtu.be/hzsuYrptwKk In a related video, lets see another industry and company affected by the pandemic. https://youtu.be/oGMtbhvorQc In the comments section below, pls. post your reaction to the video focusing on why Zoom won the war (at least for now)... Pls.

Awkward. Unfamiliar. Strange. Hopeless? Promising! In the midst of the sudden transition to online learning, teachers and students are slowly finding the challenges and reaping the rewards of the next normal of learning. Make no mistake about it. We are at war! We are soldiers fighting the enemy that was the old. We are at the frontiers of a war that came before we were ready. We are the  frontliners of a new army of learners, battling ignorance and doubting Thomases, overcoming fears and unreliable internet connections. There is no turning

The Social Technographics Ladder is a quick but accurate measure of where you were, where you are, and where you will be going in a world disrupted by technology. Good references for understanding the ladder include: https://epicmc2.com/insights/technographics-ladder-social-media-success/ https://educationinnovation.typepad.com/my_weblog/2009/11/literacy-challenges-of-the-social-technographic-ladder.html If you are a Digital Marketing Student, pls. answer this quick survey... https://forms.gle/r29j5D85FxVmgv578

Where is the Philippines now in terms of Mobile, Social Media and E-commerce? One of the most-reliable sources of information for this has been the annual survey conducted by 2 global agencies: We Are Social and Hootsuite. The much-awaited results are released every January and includes the global and per country results. Here are the Jan.2021 headlines for the Philippines https://www.rappler.com/technology/internet-culture/hootsuite-we-are-social-2021-philippines-top-social-media-internet-usage Country details (Philippines) of this annual survey as of jan 2021 ... https://www.slideshare.net/DataReportal/digital-2021-philippines-january-2021-v01 These reports came from the 2021 global report that can be found here... https://wearesocial.com/blog/2021/01/digital-2021-the-latest-insights-into-the-state-of-digital For reference, here are