Bong De Ungria

Vision Driven Coach, Igniter, Transformer at the Ateneo Graduate School of Business

Sino Ba si Sinovac? Understanding the vaccine in my arm

First, I have been vaccinated with Sinovac last April 8 I followed medical opinion that the best vaccine is the vaccine in your arm. Biased? Perhaps. Sure? No such thing as 100%. But what is the science about Sinovac? I am no expert but I have consolidated information that may prove useful to you and your loved ones. So here they are... I intentionally left the url link in the photos so you can assess the reliability of the source: I wont even attempt to translate them in my

I Heard. I Persisted. I Got Vaccinated. A Covid Vaccination Story

As a person with comorbidity (hypertension), I  applied for a vaccination schedule last April 3. I found an error in my application and corrected it on April 7. I got a schedule for April 8. I was vaccinated with sinovac in a QC public school today April 8. My 2nd dose is scheduled on May 6. This is my story. The ZYX of my vaccination story: Z (Outcome)- So that people who are qualified to be vaccinated will be able to do so as quickly and as easily as possible Y (Reason why)-

Marketing Case Studies UPM Using Popular Movies

There's Nothing Like Real Life to teach you lessons that you wont forget. But, what's larger than life? In some ways, movies are able to focus and enlarge tidbits of real life and make them really, really big with emotion, relevance and impact. This is why some movies are useful references for marketing case discussions. Another way to put all these in context are these words from a local poet, Rolando Tinio: " ... ang takbo ng buhay, na dati ng alam..." Watch this youtube video, and see your life, past, present

Strategic Marketing Process: Context, Value, USP, Plan, Segments

This consolidated video lesson contains 6 topics: (you may fastforward to the time stamp in parenthesis) Marketing In Context (0:00) Creating and Capturing Value (3:08) Strategic Marketing Process (5:25) Sustainable Competitive Advantage (Winning Unique Selling Propositions) (10:06) 11P Marketing Plan Template (24:00) Market Segments (36:40) Here is the Youtube link: https://youtu.be/DXSee8kRKDA

Trust But Verify: Learning from Jeff Bezos and Ronald Reagan

Did you know the 6-page memo approach of Jeff Bezos for his meetings with the top managers of Amazon. Think of this: If you are meeting with Jeff Bezos on a regular basis, then it is highly likely that you have the experience, education and motivation of a high performing executive. And yet, Jeff does not expect these Amazon executives to prepare adequately for the meeting. He knows they are busy and Jeff gives them time and opportunity to be aligned with the rest of the executive team before going to

Record. Remove. Recreate.

Create your own future, today! Make it easy to remember and celeberate with pictures! Record the moment thru a photo. Make it fun. Wacky. Memorable. And if you can, use a green screen background. Remove the background. Use the latest free technology so you can focus on the most important. At this time, the best one is Remove. Bg... Recreate. Use your imagination and you can be anywhere, anytime in the world. How to use Remove.Bg? https://www.youtube.com/watch?v=5BGAa73l3u4 A way of saluting my best class ever! The fronliners from the Central Luzon Doctor's Hospital. Keep safe!

We’ve Only Just Begun! Your Brand Journey Started Here!

We’ve Only Just Begun, or so the song says… (suggest you click the video while you read this post, or as you are answering the assignment) https://youtu.be/uaqoQr-aCtQ Just like Neo in the movie Matrix, you should have realized that the world is not as simple as we thought it was. Watch this... https://youtu.be/zE7PKRjrid4 Unfortunately no one can be told what the matrix is. You have to experience it. You have to see it for yourself. This is your last chance. There is no turning back. You take the blue pill and the story

USP Unique Selling Proposition: Video Assignments

Which groups presented the USP the best. Watch the videos, check out the criteria and decide for yourself! Petron: Kasabay sa Lakbay https://youtu.be/3PNnFHiax08 What's App: Social Networking Platform https://youtu.be/iDIUGLcAbX4 Arce Dairy Ice Cream https://youtu.be/zDh30SBfTVw Cebu Pacific https://youtu.be/kSoOVcoRv7g Netflix https://youtu.be/iX17v_PCN3c Z (Outcome): Learn more about USP and Marketing Communications (Story Selling) from the 5 Group video presentations. Y: USP is a fundamental marketing concept. Marketing Communication is a basic marketing skill X: (How):Watch the 5 group submissions. Access these using this link:https://padlet.com/rdeungria/nf4sbqa04yi876e6 Answer this google survey to demonstrate your learning and effort.In the survey, you will be asked to judge your group and the 4