What are the 2 key advantages of Digital Marketing?Watch the video to find out  This was uploaded on March 2016 by the Frankfurt School of Management (or an entity that claims to be it). The video looks professional enough and there is no reason to doubt that it did come from that school.So what are the advantages of digital marketing? 1. Enchanced ability to target segments 2. Ability to measure results With the fast speed of technology, the marketplace is always in a state of flux (change) ie. what works today may not

I had the privilege of working with the Ms. Bridgette  Villarin on an SMS based customer relations program for Moldex from 2012 to 2013.In this Sep 2016 seminar, she talks about the rise of apps, and even refers to the Philippines as VIBER-nation.What are the advantages of chat applications like Viber vs. text? Let us count the ways. Pls. comment below...

This video was uploaded April 2017.The intro on the state of digital marketing was interesting and there is no reason to doubt its accuracy.But the video was made to really introduce Freenet solution. As of the video, this service was limited to Smart, Talk and Text and Sun subscribers...How much is actually being spent for digital in the Philippines. In this short video uploaded March 2017, Kantar Media, a global leader in media intelligence,  claims that local advertisers are now increasing spend on digital to as high as 25% from the

This was uploaded January 132017 and presents concise and interesting insights on Mobile Marketing in the Philippines.What insight  was most interesting to you and why? Pls. comment below...

These videos show the magnitude of the changes that have come and that will continue. While the numbers may not be accurate or have been superseded, the storyline remains the same... Transform with the CHANGE or be extinct...Did you Know 2017 version 1  Did you know 2017 version 2  Did you know 2016  What were the most interesting insights to you. Pls. post your comments below!

A famous football coach once said, “In my 20 years of coaching, I never lost a single game- I just ran out of time.” (If we had more time, we’d be able to catch up, or the opposing team would get tired or commit mistakes; Nevertheless, it does not count since the rules say how much time we have in the game.) More often than not, time is a rule that everyone needs to contend with in the many games of life. But time is not the only rule. Each game

Every single event or experience can " positively contaminate" thousands of others with little effort and with long lasting effect. Here are 4 examples of "event" shouts that remain long after the events are over. Now, that's efficient marketing!  The first 2 liinks were the samples I showed to the students to use as benchmark while the last 2 were the result of students trumping their teacher.Made by the teacher as a sample for the students http://agsbmarketing.web.officelive.com/MarketingForum.aspx/ http://www.contaminationmarketing.com/ Made by students outdoing their teacherhttp://boost2010.webs.com/ http://asmph2010media.wordpress.com/video-gallery/ It's a real treat

Steve Jobs has been unofficially proclaimed by many business experts as 1 of the best presentors in this tech-savy age. In the video, here is what I got as tips for my next board presentation...1. Set the theme2. Outline3. Demonstrate enthusiasm4. Wow your audience5. Sell an experience6. Make numbers meaningful; use analogies7. Paint a picture; Make it visual8. Give a show9. Rehearse, rehearse, rehearse! In 2011, the value of Steve Jobs' communication effectiveness was valued at $6 billion which pushed Apple as the world's most valuable

The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts.This 22P Marketing Stethoscope represents a paradigm shift in  marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps in getting to the heart of the problem.22P Marketing Stethoscope View more presentations from Remigio Joseph DeUngria Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes in the Ateneo Graduate

Grab your handkerchief before you play this video...