We just finished the 4th session of Digital Marketing Class at the Ateneo Graduate School of Business.  There were many reasons that made tonight’s class special. All 13 of us (12 professionals taking the MBA + me) found a pre-agreed #NorthStar  in cyberspace to make a difficult but otherwise productive connection. Two students called in from North America (California and Canada). At least 2 connected from Sta. Rosa and Cebu. The rest were in different corners of the world. At least 3 missed social events: a company Christmas party, a department

LOL laughting out loud? No, Learning On-Line! I heard or read somewhere that many leading learning institutions now offer many on-line courses for free. Just search, enroll, learn and repeat! Facebook, while not a country nor a university, offers a very interesting and useful on-line program in Facebook Blueprint... Go to this link... https://www.facebookblueprint.com/student/catalog Choose modules from the following. Get Started with Facebook Get Started with Advertising Choose enough modules that will take you at least 90 minutes to complete. (You can choose more than that, but the minimum is 90) Print/scan and save your completion certificate summary and

As a final requirement, 10 groups from the University of the Philippines BA 178 Digital Marketing Class which I coached presented their 7 minute videos on their digital marketing plan The links to the videos are posted as comments below.

Last Dec. 5, 10 groups from BA 178 Digital Marketing Class which I coached presented their 5 minute videos summarizing the results and their learning from a group Facebook marketing campaign. The links to the videos are posted as comments below. Wow! Outputs showed how talented the class is and how much (?) they learned in class.

OBF = One Big Fight (for Atenistas) LSD = Long Slow Distance (for Runners) or Learning Self Discipline (for me) Ateneo just won the Men's Basketball Championship of UAAP's Season 80 dethroning the very worth defending champions, DLSU Green Archers. The victory was sweet and hard earned and perhaps DLSU is the only team whose champion's heart and exceptional fighting spirit makes even 10 point leads with almost no time left, unsafe. The OBF chant is always there during games. But did you know, that this part of the Ateneo Brand is even