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Month: March 2010

Prodigal Father vs. Prodigal Son- A New Paradigm

During this week's homily, our parish priest explained that prodigal has 2 different meanings: first, is recklessly wasteful which is why this is apt for the well known Parable of the Prodigal Son. The second meaning refers to boundless, lavish, profuse, giving or given in abundance which brings his view that the action of the father to unconditionally accept the return of his errant son is also an act that makes him the Prodigal Father.And so for this Lenten Season for reflection and reconciliation, arent we both prodigal sons and

Why the Manny Pacquiao Brand Brings Home the Money

"Why do I fight?Because it is a God's will." - Manny Pacquaio"And wherever Manny goes, in the boxing ring, in congress, in singing, in serving... Manny is a fighter." - http://mannypacquiaomovie.com/Why?He chose to fight than be a victim of circumstance or environment.That in a nutshell is what drives Manny.Manny the movie: #inspiring #mustseetwice #twothumbsup #labanpilipinas #believe- Bong De Ungria, March 15 2014Here is the movie trailer... ---------------Nov. 2010 PostThat Manny Pacquiao won over Joshus Clottey is not that difficult to answer to even an occasional boxing fan.  Nor will it be something

HyperMarketing 2.0: Highly Personal, High Performance Marketing for the Brand Called You

Hypermarketing 2.0 represents Highly Personal, High Performance Marketing for the Brand Called You and for the Company You Belong To, a new paradigm that I developed. The 2.0 suffix - denotes the next and higher level of marketing, aside from being a direct reference to the 2 hypers- highly personal and high performance. The other significance of the 2.0 is that it represents personal and corporate marketing.  I propose that the concept is really new: if you google "hypermarketing", there are "no search results" in any on-line dictionary or wiki

Marketing to the 28 Million On-line Pinoys: Engagement not Interruption

These are picture highlights of the 19th Ateneo Graduate School of Business (AGSB) Marketing forum held last Feb. 26, 2010 at the APS Amphitheater. Theme was: "Understanding and Measuring Customer Satisfaction: On-Line and Of Cars" with Dr. Donald Patrick L. Lim, President & CEO of Yehey.com and Mr. Brian Walters, Vice President (Europe) of JD Powers and Associates as featured speakers.Let's understand why the on-line Pinoy ranks among the world's best- and how we can directly and profitably engage them with our brands.19th Ateneo Marketing Forum On Online Customer Satisfaction View more