Mobile Marketing is the "use of wireless media in an integrated content delivery and direct-response delivery and direct-response vehicle within a cross-media marketing communications program."* Personally, mobile marketing, for the here and now, is the use of wireless devices such as mobile phones and internet to achieve defined marketing objectives as part of an integrated marketing communications campaign. There are 6 marketing objectives that can be achieved through mobile marketing: (1) brand awareness (2) customer acquisition (3) revenue generation (3) trials (3) promotions and sweepstakes (6) loyalty and customer relationships

This presentation was shared with the attendees of the 71st National Convention of the Philippine Institute of Chemical Engineers held at DAP Conference Center in Tagaytay on Feb. 18, 2010.Conference Theme was: Professionals In Challenging Times... Emerging OpportuntiesStrategic Marketing For The 21st Century Filipino Chemical Engineer PIChE blogView more presentations from Remigio Joseph DeUngria.