Which groups presented the USP the best. Watch the videos, check out the criteria and decide for yourself!
Petron: Kasabay sa Lakbay
What’s App: Social Networking Platform
Arce Dairy Ice Cream
Cebu Pacific
Netflix
Z (Outcome): Learn more about USP and Marketing Communications (Story Selling) from the 5 Group video presentations.
Y: USP is a fundamental marketing concept. Marketing Communication is a basic marketing skill
X: (How):
Watch the 5 group submissions. Access these using this link:
https://padlet.com/rdeungria/nf4sbqa04yi876e6
Answer this google survey to demonstrate your learning and effort.
In the survey, you will be asked to judge your group and the 4 other groups as far as:
- Best overall report (content and format)
- Best content explaining USP vs. competitors
- Best format following the Marketing communications/ Story selling guidelines)
(Reference: https://bongdeungria.com/be-like-steve-jobs-the-storyseller/)
You will also be asked to what was the most important learning for you from watching each of the group reports (This will be limited to 30 words or less per group)
When answering the survey, remember the following group topics:
Group 1 Petron
Group 2 What’s App
Group 3 Arce Ice Cream
Group 4 Cebu Pacific
Group 5 Netflix