In Marketing and in life, many decisions need to consider SEC or Socio Economic Classifications in the Philippines.
Can you imagine the improvement of your quality of life if you are able to use fundamentally sound management principles to move up one socio economic class within 1 year? What choices will this give you? Is it worth learning ZYX paradigm to do this?
Surprisingly, this important metric is not updated on a regular basis.
Below is a consolidated infographic from articles published by 3 different authors of the Philippine Institute for Development Studies (PIDS), a nonprofit government corporation that serves as the state’s primary socioeconomic policy think tank.
The first PIDS study published April 16, 2020, Understading Social Class in the Philippines: Which Class Do You Belong To, by Venus Zoleta included 7 SEC classes based on multiples of the poverty line of a monthly family income of P 10,481.
An SEC table by Ms. Zoleta (updated April 2023) was included in this article…
https://www.moneymax.ph/personal-finance/articles/social-class-philippines
PIDS senior research fellow Dr. Jose Ramon Albert additional computations on the same 2020 PIDS data added 2 important parameters, population and number of households. Dr. Albert’s data was included in Ms. Sandra Zialcita’s CNN Philipines article: Who Are the Filipino Middle Class (April 25, 2020)
https://www.cnnphilippines.com/news/2020/4/25/explainer-who-are-the-Filipino-middle-class.html
Iin Dr Albert’s tabulation, the number of family members per household ranged from 2.5 for the Rich segment to 6.1 for the Poor segment. Since annual data on Philippine population is more readily available than number of households, it was the % population which was included in the infographic so that extrapolation for future years is easier, using as base the total population in the table which was 105.8 million.
The 3rd reference is another PIDS article, “Counting the Social Classes” by Dr. Mangar Mangahas. also published in Phil. Daily Inquirer, Sep 10 2022 where he wrote: ” These letter-groups have no standard names. A is on top, but B is upper-class too; C is middle-class in the cosmopolitan sense; D is the “masa”; E is very low-class. Upper-class households are so few that often they are combined into AB. SWS even combines the top three classes; its December 2019 survey found ABC 7 percent, D 75 percent, and E 18 percent.”
Read more: https://opinion.inquirer.net/156855/counting-the-social-classes#ixzz8HJfLfuL0