I had the rare privilege of being selected as one of Unilever Philippines management trainees in 1988. So it wasnt surprising that one of the thickest manuals I encountered as a fresh college graduate was the Brand Identity Manual of the company, the Do’s and Don’ts that are as mandatory as the 10 commandments to a devout Christian.

Rather than use an official company or brand identity manual to illustrate the elements of a brand, I use this: the Santa Brand Book… an satirical take on a mythical (read as: fictional character) brand that most people believed in once upon a time, discovered to be untrue but still use for the next generation.

The manual can be accessed through this link…
http://www.quietroom.co.uk/santa_brandbook/

The workshop that led to the creation of the Brand Manual is just as funny. This illustrates that indifferent and seeminly detached experts can get the brand all wrong. They have to look at the brand using the perspective of the target market.

https://quietroom.co.uk/discuss/santa-brand-video/