Chat vs. SMS: The Rise of Viber and Decline of Text in the Philippines
I had the privilege of working with the Ms. Bridgette Villarin on an SMS based customer relations program for Moldex from 2012 to 2013.In this Sep 2016 seminar, she talks about the rise of apps, and even refers to the Philippines as VIBER-nation.What are the advantages of chat applications like Viber vs. text? Let us count the ways. Pls. comment below...
State of Digital Marketing in the Philippines 2017 : Freenet and Digital Spend
This video was uploaded April 2017.The intro on the state of digital marketing was interesting and there is no reason to doubt its accuracy.But the video was made to really introduce Freenet solution. As of the video, this service was limited to Smart, Talk and Text and Sun subscribers...How much is actually being spent for digital in the Philippines. In this short video uploaded March 2017, Kantar Media, a global leader in media intelligence, claims that local advertisers are now increasing spend on digital to as high as 25% from the
Mobile Marketing in the Philippines 2017
This was uploaded January 132017 and presents concise and interesting insights on Mobile Marketing in the Philippines.What insight was most interesting to you and why? Pls. comment below...
DID YOU KNOW? Change has come and continues…
These videos show the magnitude of the changes that have come and that will continue. While the numbers may not be accurate or have been superseded, the storyline remains the same... Transform with the CHANGE or be extinct...Did you Know 2017 version 1 Did you know 2017 version 2 Did you know 2016 What were the most interesting insights to you. Pls. post your comments below!
Primus for Optimal Learning
Part 1Learning the ConceptsThe basic foundation for optimal marketing learning is a real understanding of the concepts. Here is a sample of concepts in Chapter 1 "Defining Marketing in the 21st Century" by Kotler and how this is best shared using the Primus format. Primus Report Part 1 Concepts of 21st century marketing by bong de ungria de Remigio Joseph De Ungria Part 2ApplicationsPractical and useful learning is achieved when concepts are seen in recent, local examples. The leaning deepens when the concept is applied to
What makes a good life? Lessons from the longest study on happiness
GOOD RELATIONSHIPS KEEP US HAPPIER AND HEALTHIERThis was the conclusion of the 75 year Harvard Study of 724 men from their younger years up to when they got older. The study consists of annual interviews, medical exams, and observation of these 724 men, 60 of who were in their 90s at the time of the video.When the men were younger, most replied that they wanted money, fame and success in work.But the 3 key lessons that were distilled from the study are these:1. Social connections are good for us. The
Exams are Exercises that Make You Stronger and Wiser
Guidelines and Pointers for Marketing Management Exam from Remigio Joseph De Ungria
Choose Your Path
Here is Marketing in Real Life!Instead of insisting on one path for the grading system for the course, marketing students are allowed the option to choose.Which Route? The Road Less Travelled? from Remigio Joseph De Ungria For v69 Mafkma class:
Action!
In the end, the proof of the cake is in the pudding.This assignment requires the learner to list the top 10 market-based things that the learner will apply after the course.For the top 10 things, pls. the following categories1. Professional- 52. Personal -33. Promote the AGSB and the MBA program -2You may ask whyinclude 2 things you can do for the AGSB and the MBA? The answer! You have invested a lot of your time and money, sweat and tears to have the AGSB MBA program as part of your
Why Linked In?
This meme is clearly misleading and what Donald Trump would call "Fake News." While being inauthentic and misleading is the worse, guess what is aslo not acceptable in today's connected era? Not having an updated Linked in profile! This is wny Linked In profiles are often a part of the individual student outcomes in my business classes. https://youtu.be/vhqajDeqf1s?si=Pi8nZIajW7bsjX0E Updated in 2026. Watch on You Tube. In a way, this is a higher level version of the traditional "Introduce yourself to your classmates and to the professor" activity at the start of every class. A
