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Does digital marketing really work in the real world, in the Philippines, today? The answer is yes, if you will base it on this case study... The answer is maybe, if you dig deeper and find out from youtube that there are only 2 samples of  4 year old  studies from this digital marketing agency at myoptimind.com Published on Jun 18, 2013 This case study shows how Hizon's Catering utilized the power of different digital distribution channels (web, social, search and mobile) to improve their sales performance. [youtube https://www.youtube.com/watch?v=qmsHlPR7Kfw] Here is the other 2013  case

This video explains... Slideshare... Primus Report Part 1 Concepts of 21st century marketing by bong de ungria from Remigio Joseph De Ungria

Where is the Philippines now in terms of Social Media and Digital?This is the video lecture I use in my Digital Marketing classes. The data is as of January 2017 and the reference files are indicated below.  Here is a good infographic summary:Below is a summary of the Philippine data which was the "extracted" report created annually by Third Team Digital Media and uploaded January 2017 from the data by We Are Social and Hootsuite. The State of Social Media and Digital in the Philippines for 2017

Published on Mar 4, 2016Jay Samit teaches people how to master personal transformation, seize opportunity, and thrive in this era of endless innovation.Serial entrepreneur Jay Samit is a technology innovator who has partnered with startups, Fortune 500 firms, and the White House to positively impact the lives of billions around the world. Samit is the bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation.

This is very interesting... Personally I was surprised that it was already that high. Pls. look at the data and the methodology...What do you think? Pls. comment below...http://janettetoral.com/blog/e-commerce-philippines-9-3-gdp/

Digital is disrupting the way we behave...Here are some questions and actions for the Ateneo MBA Student...Please comment below on what action you will take in this digital disruption (ideally, your response should be based on the lecture and the presentation below...) Digital Marketing for the Ateneo MBA Student from Remigio Joseph De Ungria

It is natural to like free things.But is digital really free?Once upon a time, I paid a monthly subscription to have a 3rd party email service. Yes, those were the days of dial-up connections. Then google came along and offered free google mail.Once upon a time, search engines were bought as a separate program. The dominant one was Netscape Navigator. Then Microsoft introduced "Internet Explorer", a "free" search engine integrated with its operating system. Then came the other free independent search engines: Yahoo and Google.Free? Read this article and find

Own a smartphone?If you have a smartphone and actually use it to access the internet, then your IQ has increased by leaps and bounds?Why, because with google and youtube and all the other searches engines that you can do, your access to updated, relevant knowledge about the products you want to buy are exponentially increased.Watch this video to appreciate why mobile marketing is a key element of a digital strategy...  Published on Feb 3, 2015 digital marketing trends of 2015 is one of the most talked about topics in the

Does digital marketing really work in the real world, in the Philippines, today?The answer is yes, if you will base it on this case study... The answer is maybe, if you dig deeper and find out from youtube that there are only 2 samples of  4 year old  studies from this digital marketing agency at myoptimind.comPublished on Jun 18, 2013This case study shows how Hizon's Catering utilized the power of different digital distribution channels (web, social, search and mobile) to improve their sales performance. Here is the other 2013  case study

  from the MIT Sloane Executive Education ProgramPublished on Feb 9, 2016"There is a digital transformation coming at us nowadays in the form of an evolution of technology - social, mobile, analytics, the cloud, and the Internet of Things just to name a few. By themselves, none of these creates issues. However, the confluence of these technologies has changed the way we think about doing business, and what makes up this digital transformation. Companies who simply adapt their technology to the way they do business are missing the boat. Leading-edge