3 Influential Digital Subcultures that are 3 Keys to the Digital Economy: Youth, Women and Netizens
https://www.slideshare.net/josephdeungria/3-influential-digital-subcultures-youth-women-and-netizens Portia Brusas: https://youtu.be/M5QpIP1OAPg Luis Marcelo: https://youtu.be/gBtvX91dt3w
2 Paradoxes of Connected Customers
https://www.slideshare.net/josephdeungria/paradoxes-of-marketing-to-connected-customers Paradox of Connectivity Published on Dec 12, 2016 How has social media impacted our lives in the way we connect and perceive others? Chris Arens, managing director of iMedia gives an insightful talk about the isolation principle and key ways brands can use this knowledge. https://www.youtube.com/watch?v=3q5fwQMvx3U&w Published on Nov 21, 2011Annalie Killian is Catalyst for Magic at AMP, and producer of AMP's biannual festival of innovation in business, leadership and technology: Amplify. Her blog 'Catalyst for Magic' where she shares her thoughts on bringing creativity and innovation to business, was recently named one
Part II: New Frameworks for Marketing in the Digital Economy
Please post your COSLA assignment links to your blog as comments below. Deadline is on or before 11:59 pm July 30 Sunday. Thanks!
Part I: Fundamental Trends Shaping Marketing (Redefining Marketing in the Digital Economy)
Redefining Marketing in the Digital Economy https://www.slideshare.net/josephdeungria/redefining-marketing-in-the-digital-economy
Visual Analogies: Digital Marketing vs. Traditional Marketing
Digital Marketing vs. Traditional Marketing. Digital is like Trail Running- Wider, Softer, Road less Travelled. Easy to get lost if you stray away and forget your objective... After you read this, please comment with a similar picture and analogy below. Suggested format: Digital Marketing is like _______ because ____________. https://platform.linkedin.com/badges/js/profile.js
Digital Marketing Plan
The digital marketing plan is a part of the over-all marketing plan. While it is true that the proportion, impact, degree and importantce of digital is growing, it is still part of the over-all plan. On-line and off-line together. Traditional and digital co-exist. There are many different models to use for presenting a digital marketing plan. Here are 3 models that are easy and useful to use: [slideshare id=81696119&doc=spadercasesostacgettobymodels2017-171107081148] This file can be downloaded for your use.. Here are some digital marketing strategies that worked: [youtube https://www.youtube.com/watch?v=ArqYG4nKS2A&w=560&h=315]
20 Things from 2010 Google
Hindsight gives us 20/20 vision. This interesting and informative e-book was made by Google Nov. 2010. What have we learned? What has changed? What do we do moving forward? http://www.20thingsilearned.com/en-US/home
Where are You in the Digital World?
If somebody googles you, will the real you appear? It is always good to establish where you are digitally at the start of this marketing course. Then do this exercise again at the end of the course and see if you improved your digital presence. step 1 - Go to google search. Do a search for your "family name". step 2 - Take a screenshot or digital snapshot of the page 1 result. Print screen the result step 3 - Paste the printscreen on Powerpoint (Click the "paste" icon or simultaneously click "Ctrl" +
State of Digital and Social Media in the Philippines (as of January 2017)
https://www.youtube.com/watch?v=O_jvV2qV5M0 Watch the 4 minute video on Youtube. View Full Screen and Turn on CC (captions) for easier understsanding. You can click on the video or this link: https://www.youtube.com/watch?v=O_jvV2qV5M0 Where is the Philippines now in terms of Social Media and Digital? Above is the video lecture I use in my Digital Marketing classes. The data is as of January 2017 and the reference files are indicated below. Here is my infographic summary: ; For a clearer view of the above table, click on the image. Another infographic summary from the source, We Are Social 2017 Below is a