12 Setting Product Strategy
Oliver Apollo Osias, MBA v97 COSLA video 3 min https://youtu.be/m6riOyYeVYI Marivic Lim, MBA v96 COSLA Video, 3 min https://youtu.be/g9EpBkNouVw
14 Designing and Managing Services
Aly Litao v96 COSLA Video, 3min https://youtu.be/jbSyCYXlNLY Tristan Lindo v96 COSLA Video, 3min https://youtu.be/zHbAiHs1fHg Genellie Rose Antonio, MBA https://youtu.be/WrR0ijL7Wb0 Roy Cadongonan, MBA https://www.slideshare.net/RoyCadongonan/chapter13-designing-and-managing-services
14 Developing Pricing Strategies and Programs
Catherine Sui, MBA v97 video, 3 minute COSLA https://www.youtube.com/watch?v=3VAAj8jgdvk Robelyn Jugo, MBA https://youtu.be/_5fXNsJVPcQ
21 Designing and Managing Integrated Marketing Channels
Kim Aviso, MBA v97 COSLA video, 3 min, https://www.youtube.com/watch?v=uWG_fHq7B9U Charles Patrick Ogilvie, MBA v96 COSLA video, 3 min https://youtu.be/ewgMepOmEYo Michael L. Ng, MBA https://youtu.be/_mvuX4JXc-I
16 Managing Retailing, Wholesaling and Logistics
Gelli Agustin, MBA https://youtu.be/eKQrN9mx8QI
17 Designing and Managing Integrated Marketing Communications
Alyssa Marcelene Martin v96 COSLA video, 3 min https://youtu.be/nSqEzyt_8HY Demi Dawn, MBA: https://youtu.be/TpGqC1p_n60
18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, And Public Relations
Micaella Matining, MBA v96 COSLA Video, 3min https://youtu.be/rlC6IPXlHFg Jun Huke Jung, MBA: COSLA Video, 15 min https://youtu.be/j5wET0pukps
20 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling
Romer Julius M. Alzona, MBA v97 COSLA video, 3 min https://youtu.be/lrXLpRVYL08 Claycel Solidum, MBA v93 COSLA Video, 3 min https://youtu.be/XLAIoVZOSm0 Simon Noveda, MBA v96 COSLA video, 3 min https://youtu.be/fpIEh4-92ac
15 Introducing New Market Offerings
Jenielyn Scheld, MBA v97 COSLA video, 3 min https://youtu.be/xikrYHDWMPg Adriel Palomar MBA v93 COSLA video, 3 min https://youtu.be/8gSIa4FQtBo Genin Raya Amiscaray MBA https://youtu.be/h3hX8RVKftY
08 Tapping Into Global Markets
Rhodora Faune v93 COSLA Video, 3 min https://youtu.be/t5MurPLRcJA