WAZE: A Digital Case Study of a Profitable Business Model?
I use Waze about 4 hours a day. Yes, driving in Metro Manila takes that long and Waze is one of the few brands that I am "friends" with on a daily basis. This morning, I saw a Waze ad on my Facebook news feed. For business and educational reasons, I spent the next 2 hours trying to document and learn from this journey- including capturing the user experience via video and uploading it on youtube and also taking screenshots and then annotating it in a powerpoint uploaded on slideshare. Some of
01 Defining Marketing for New Realities and the COSLA Template
Marketing Concepts are best learned when concepts are synthesized and recent local applications are used. COSLA means- COncept Synthesis and Local Application. Here is a completed COSLA video report uploaded on Youtube… This is from Celina Alviar, MBA, v97 COSLA Video, https://youtu.be/a7izhSN-4yo This is a 2 min COSLA Video from me... https://youtu.be/C_xsVjgjWMs Once upon a time I required 20 min COSLA videos. However, student submissions cannot be shown in class since there was not enough time. This is a sample of the same COSLA video with a 20 minute time limit. https://youtu.be/jy7x556aBcE Video is the
02 Developing Marketing Strategies and Plans
Noriel Bueno, MBA v95 COSLA video, 3 min https://youtu.be/YKDwj1zW9Eg
03 Collecting Information and Forecasting Demand
Pam Bautista, MBA, 3 min COSLA https://youtu.be/lEQfk0ehOI8 Jiah Pe Llamado, MBA https://youtu.be/DYtJB6QoTiM
05 Creating Long Term Loyalty Relationships
Ezekiel Castro MBA https://youtu.be/68o-3UYmKuM
06 Analyzing Consumer Markets
Thea David,MBA: v93 COSLA video, 3 min https://youtu.be/sgNPzPyTAlo EJ Buentipo v96 COSLA video, 3 min https://youtu.be/tMoyl4PhFHM Christine Francisco, MBA: https://youtu.be/dHPJH9dsNYg
07 Analyzing Business Markets
Gemima De Castro, MBA v93 COSLA video 3min https://youtu.be/TGOcLy6xclw Mark Alfren Loria, MBA https://youtu.be/lAvvDmOTr6s
08 Identifying Market Segments and Targets
Christine Grace C. Serrano, MBA: https://youtu.be/cu5TzWD-3Dg
09 Creating Brand Equity
Cza Ng, MBA v97 COSLA video, 3 min https://www.youtube.com/watch?v=bv0pCX-Zq2M Aly Mamuyac,MBA v93 COSLA video, 3 min https://youtu.be/SROxQtvsX_4 Abegail Cajayon, MBA https://youtu.be/hf1fp7U6_-Y Agus Sutiono Pamuji, MBA https://www.slideshare.net/salakbali/marketing-management-creating-a-brand-equity