If you cant remember an idea or a concept, then you probably wont be able to use it when it matters.

Mindmaps are one of the easiest and most commonly used tools to help recall and mastery.

Here is why we need a Mindmap edition to master marketing concepts

Below is a demo mindmap video is a useful benchmark for marketing students:

Student exercise:

Z: Experience the benefits of organizing marketing concepts to make it easier to remember and refer to

Y: For information to be useful, it has to be remembered and understood in the context of other related information. Otherwise, it is hard to make sense of marketing especially if you are not a marketing practitioner

X:

Use a mindmap software to create a mindmap to your assigned marketing topic.  

Make a video record of yourself while explaining the mindmap.

Edit the video to be able to add a cover page, outline, summary page and other elements of a good Story sell. 

Take a printscreen of the mindmap.  Save as a jpg file. 

Upload the video. Submit the url of the video.  Submit the jpg file ofa printscreen  the mindmap

Personal Notes: (You dont have to use these but this is what I personally use. I am the type of person who is willing to invest in tools that I can use for my profession (as a corporate GM and as  a professor) and in my life.  Disclaimer- I dont endorse or get any monetary benefit for stating the products below. I am just sharing what I have proven to be useful to me. 

Mindmap software: XMind8 (There is a lot of free software there but you get what you pay or dont pay for). I have proven that this software is user friendly and is fully functional on share screen in zoom. 

Video Editor- Filmora 9 (one time fee). This allows me to mix video, audio, slides, transitions in an easy to use platform. I can cut, trim, increase/decrease volume levels and combine multiple tracks into 1 output. Alternative is the Free Windows 10 Video Editor

Slide Content- I make the body of the presentation usually in Powerpoint

Recording- The free version is Zoom. Record yourself presenting a powerpoint by yourself and it will be good enough for most cases. Just polish the video in a video editor so you can cut, edit, add to the zoom recording. I also use SnagIt (paid software, one time fee) of TechSmith. The same company also has Camtasia, a more advanced version but SnagIt is enough for my needs. If you want free, you can easily use free recording of your desktop or powerpoint. Just google how.