High tech, high touch was a slogan as early as 1994 when I was doing marketing for Unilever Philippines. It simply meant that as technology increased, the requirement for human interaction also increased.
In many digital discussions today, digital disruption is almost the opening discussion. This Ted talk takes a different view…
Here is the intro to the talk accompanying the video…
Steve believes that now more than ever the old way of doing things is hurting more than helping. Digital disruption requires new ways of thinking.
“Here are Steve’s own words opening the talk.”
.… the more technology is out there, the more ubiquitous, the more prevalent, the more it is in the hands of people…the more the human dimension matters, the more people matter. Technology doesnt innovate yet, people do. Technology is not disrupting any industry, people are. It’s important to realize that what technology is doing is enabling and amplifying the potential of people. And the potential of people today is far greater than ever before. And is really a function of 2 things: very simply, its what you know and what you are connected to… and that defines value” – Steve Vamos, Sep 2016, TedX Melbourne talks
Today, Steve believes that it is better to be a “learn it all” instead of “know it all” because past success and knowledge can be a killer. Be willing to let go of what you know.
Second big lesson is the importance of revisiting purpose (vision/ mission) and why you do what you do? Why do we exist? Why are we doing all these things? Where can we win?
Lastly, we must embrace the reality that mistake aversion is wrong. In order to succeed, we must fail and make mistakes. But when we make the mistake, we must learn from it.
And he ended the talk with… “There’s enormous potential in each of us. And with technology… you will realize the enormous potential in each one of us.”