The digital marketing plan is a part of the over-all marketing plan.
While it is true that the proportion, impact, degree and importantce of digital is growing, it is still part of the over-all plan.
On-line and off-line together. Traditional and digital co-exist.
There are many different models to use for presenting a digital marketing plan.
Here are 3 models that are easy and useful to use:
[slideshare id=81696119&doc=spadercasesostacgettobymodels2017-171107081148]This file can be downloaded for your use..
Here are some digital marketing strategies that worked:
[youtube https://www.youtube.com/watch?v=ArqYG4nKS2A&w=560&h=315]