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Marketing

State of Digital Marketing in the Philippines 2017 : Freenet and Digital Spend

This video was uploaded April 2017.The intro on the state of digital marketing was interesting and there is no reason to doubt its accuracy.But the video was made to really introduce Freenet solution. As of the video, this service was limited to Smart, Talk and Text and Sun subscribers...How much is actually being spent for digital in the Philippines. In this short video uploaded March 2017, Kantar Media, a global leader in media intelligence,  claims that local advertisers are now increasing spend on digital to as high as 25% from the

DID YOU KNOW? Change has come and continues…

These videos show the magnitude of the changes that have come and that will continue. While the numbers may not be accurate or have been superseded, the storyline remains the same... Transform with the CHANGE or be extinct...Did you Know 2017 version 1  Did you know 2017 version 2  Did you know 2016  What were the most interesting insights to you. Pls. post your comments below!

Primus for Optimal Learning

Part 1Learning the ConceptsThe basic foundation for optimal marketing learning is a real understanding of the concepts. Here is a sample of concepts in Chapter 1 "Defining Marketing in the 21st Century" by Kotler and how this is best shared using the Primus format.  Primus Report Part 1 Concepts of 21st century marketing by bong de ungria de Remigio Joseph De Ungria Part 2ApplicationsPractical and useful learning is achieved when concepts are seen in recent, local examples. The leaning deepens when the concept is applied to

What makes a good life? Lessons from the longest study on happiness

GOOD RELATIONSHIPS KEEP US HAPPIER AND HEALTHIERThis was the conclusion of the 75 year Harvard Study of 724 men from their younger years up to when they got older. The study consists of annual interviews, medical exams, and observation of these 724 men, 60 of who were in their 90s at the time of the video.When the men were younger, most replied that they wanted money, fame and success in work.But the 3 key lessons that were distilled from the study are these:1. Social connections are good for us. The

Choose Your Path

Here is Marketing in Real Life!Instead of insisting on one path for the grading system for the course, marketing students are allowed the option to choose.Which Route? The Road Less Travelled? from Remigio Joseph De Ungria For v69 Mafkma class:

Action!

In the end, the proof of the cake is in the pudding.This assignment requires the learner to list the top 10 market-based things that the learner will apply after the course.For the top 10 things, pls. the following categories1. Professional- 52. Personal -33. Promote the AGSB and the MBA program -2You may ask whyinclude 2  things you can do for the AGSB and the MBA? The answer! You have invested a lot of your time and money, sweat and tears to have the AGSB MBA program as part of your

Why Linked In?

https://youtu.be/zZwOU_6Ub3k Linked In profiles are a  part of the mandatory requirements for completing the Marketing Management course which I coach at the Ateneo Graduate School of Business. In a way, this is a higher level version of the traditional "Introduce yourself to your classmates and to the professor" activity at the start of every class. A student recently asked why there was no formal introduction by coach on the first day of the trimester- this is why. More importantly, this exercise is an immediate and practical application of marketing in the real world

Convince like Steve: Secrets to Effective Business Communications

https://www.youtube.com/watch?v=2-ntLGOyHw4 Steve Jobs has been unofficially proclaimed by many business experts as 1 of the best presentors in this tech-savy age. In the video, here is what I got as tips for my next board presentation...1. Set the theme2. Outline3. Demonstrate enthusiasm4. Wow your audience5. Sell an experience6. Make numbers meaningful; use analogies7. Paint a picture; Make it visual8. Give a show9. Rehearse, rehearse, rehearse! This is the updated version of "Convince like Steve".  Here's another view of the 8 Secrets of Steve Tight Theme Stunnning Stories Simple Stats Incredible Images Tiny Text Super Smile Magic Moments Moving, Not Losing   View more