Each year, the “We Are Social” Digital Report by Meltwater is one of the most trusted and widely cited sources on digital and market behavior trends worldwide. Since 2017, I’ve been distilling its insights into practical, bite-sized takeaways for my MBA marketing students at the Ateneo Graduate School of Business—making the data more accessible and actionable for classroom and professional use. For reference, here was my last comparison of annual trends in the Philippines. (generated a modest 4,849+ views and counting). However, the pace of digital transformation and lifestyle shifts

AI can hit or miss the bullseye? If you know how to use AI programs, then you are just increasing the probability (or, reducing the uncertainty) of what is basically a mathematical algorithm. If you use AI with unconscious incompetence, then beware of fake news and all that comes with it. For all the right and wrong reasons, headlines can be misleading... Not surprisingly, there are 2 very different headlines that resulted from the same research paper: The article from Fortune appeared on my FB news feed. Unfortunately, for me, it was a

The buzzword and the in-thing (or must know) is Generative AI. Artificial Intelligence? Yes! Act Immediately and Intentionally! Surely! In the past week alone, I attended 3 seminars on the subject matter: a whole day face to face seminar for Educators at Asian Institute of Management (Demystifying Chat GPT: Bridging the AI Knowledge Gap for Educators) and a 30 minute webinar by Boston Consulting Group on Linked in: BCG. Competing in the Age of Generative AI. Stand Out or Stand Aside. The third webinar was on Application and Ethics of AI

Some will. Some won't So what. Next! This sequence is sometimes used by sales people as their strategy to get in front of as many prospects so that in the end they get enough people to buy. This same philosophy is also very relevant to copyright owners of music. Some owners will require you to ask permission first, or refuse use of their music. That is understandable and that is their right. Some wont require anything from you. Or some will allow the use of their content, providing they are allowed to earn money from ads shown

Saturdays, or any day, is what you make it. With a team of passionate learners working together, the possibilities are endless. https://youtu.be/YhJGi2-Ej10 A video within the video: An awesome Olympic gold video featured at around the 2:30 mark was created by Dr. Mary Claire Vega-Soliman and Dr. Tanya Tysman for what what should have been just a simple photo requirement of the class. Their video is actually 10x better and can be seen here... Faster, Higher, Stronger -Together! https://bongdeungria.com/faster-higher-stronger-together/

The International Olympic Committee (IOC) approved a change in the Olympic motto that recognises the unifying power of sport and the importance of solidarity. “Together” was added. The new Olympic motto now reads: “Faster, Higher, Stronger - Together”.IOC, July 20,2021 During this 2nd year of the pandemic, we all continue to fight our own battles every day. While face to face classes can never be fully surpassed by virtual sessions, in some aspects, it has and it will continue. v78 was the last pre-pandemic marketing class that I was privileged

We do it everyday, several times in fact. Yes, that activity called Google Search. But how does it work really? https://youtu.be/0eKVizvYSUQ Video description posted on Youtube: A short video about how Google Search works, including how Google’s software indexes the web, ranks sites, flags spam, and serves up results. There’s also a part about a lasagna festival. To learn even more about Google Search, visit: https://www.google.com/search/howsear... To read the Search Quality Rater Guidelines for yourself, visit: https://static.googleusercontent.com/... Subscribe to our Channel: https://www.youtube.com/google

There are a thousand and one ways to skin a cat. And to reach 33 million Filipinos. Viber is one of the ways. 2021 Status of Social Media, Mobile and E-Commerce in the Philippines as of January 2021 Of the many digital options in the Philippines, VIBER has proven to be effective and efficient in reaching out to loyal customers in viber communities, facebook groups, work groups and friends with the app. Viber said that in the Asia Pacific region, the app ended the year with a 421% growth of users in

Pictures tell a lot about the subject. If you are uploading pictures on-line, then the uploaded pictures tell a lot about you too. As a digital creator, you can choose to be ordinary, or you can commit to excellence~ There are 2 areas that you should be concerned about: (1)Content of the picture (2)Right sizing of the picture so all of the parts of the picture you want included appear. PIXEL (Picture Element) (width x length) is a common way to express the size of a digital picture. Different on-line platform have

Feedback is the breakfast of champions! Constructive feedback given to a willing learner is the formula for success. While this video is a recording of a feedback given for 1 particular blog, the learning is useful for all blog owners. Watch and learn. Take your breakfast of improvement today! https://youtu.be/_R6ZaihfqsQ