Bong De Ungria

Vision Driven Coach, Igniter, Transformer at the Ateneo Graduate School of Business

A CraZYx Gilas Story: Laban Pilipinas: Puso.

Do you remember when the CraZYx story of Gilas Pilipinas Basketball was starting in 2013? For the first time, the vision had a national brand: Gilas! And it was authentic, inspiring and moving! There was euphoria and national pride when Gilas Pilipinas, the men's national basketball team, finished second at the 2013 FIBA Asia Championship gaining one of the three Asian berths for the 2014 FIBA Basketball World Cup. The Philippines secured its place at the FIBA World Cup after 36 years of absence. https://youtu.be/RZKhWPKLpeo?si=dDsS1SQBYaySmUUu Somehow, it resonated deeply. Yes, we are different, and yes, we are

BreakThrough Pilipinas in 1 Day

The Vision: A World Where Every Good is Possible for Everyone The Mission: Move Touch and Inspire 1 Million Filipinos With Transformational Leadership by Dec 31, 2026 The Why? So We Can Make The Philippines Great Again in the Eyes of Our Children, Grandchildren so They Choose The Philippines and Create Possibilities with Filipinos and for Filipinos. Let's bring home the 12 million migrants and OFWs who have left their families. Let's keep our children and granchildren who are still here so that they love the country because of the people

Optimum Pricing: How to Price Right

Experts on Pricing say:“Lowering prices is easy. Being able to afford to lower prices is hard.” — Jeff Bezos“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.” — Phillip Kotler“The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.” — Seth Godin And the expert from up above showed me this: Today is the time to Learn. Today, Feb. 5, Monday is a milestone because of multiple firsts and the 3

A Strava story: From Couch to Marathon in 103 days. From bucket list to Bakit List.

I am a runner. After a knee operation in 1985, I didnt run until 2016. Then I listened to Running Ultra, an audiobook by triathlete Rich Roll, once voted as the world's fittest man. He recommended to use Strava or Twin Peaks as part of the training. I was inpired to make an impossible goal. From couch potato to marathoner in 100 days. I missed it because there were no marathons on Thursdays. So I ran my first marathon with 103 days training, 31 years after I stopped running. I initially thought it was

Theodore Roosevelt: The Man In The Arena

January 12, 2014 It has only been 12 days in the new year. But I have dared greatly - doing and being in things I may stumble publicly and fail like no one has ever. But I take courage that my taking risk will not be slowed down by those in the stands- loud as their laughs and boos may be. Surely, it will hurt as some of them are friends who mean well, but have never fought in the arena. I wear armor but my skin bleeds and my

UFC: Ultimate Fitness Commitment 2024

This UFC is inspired by the unprecedented success and fun of Acube Founding Partner Atty Jan Aliling's Walk The Talk Challenge. Here are the FAQs. This can be changed anytime, without prior notice, by the organizers. What is UFC? UFC officially stands for Ultimate Fitness Commitment. It can also stand for Ultimate Fasting Challenge. The 60 day period covered is 12:01 am Jan 8 to 11:59 pm Mar. 8. The official website, with links to all relevant material including the daily monitoring sheet is a padlet with this link: https://padlet.com/VCoachBong/IntermittentFasting Who can

Planning Your Races and Runs in 2024.

One of my running coaches, astonished by my almost weekly races in 2016 and 2017, asked me- Do you train to race? or Do you race to train? If you look at my medal cabinet, then you know the answer to this... The context of "race" is joining a public running event that is set on a specific venue and date, and of course- a fee. In my early days of running in 2016, I used races to train. For example, I joined a 10km race to train for a 16k; I

Hero to Hero. Story to Story. Moment to Moment

In less than 12 hours, I will begin my last Unreasonable Mental Challenge for 2023. It is the 50 km ultra from Calamba to Sta. Cruz, Laguna. This annual ultramarathon race derives its inspiration from our national hero, Jose P. Rizal, which is why it starts in his birthtown. The race ends in Sta. Cruz, Laguna sports complex, where the tallest Rizal monument is, built for the 2014 Palarong Pambansa, depicting Rizal as a sportsman. The ultra event, organized by Run Mania, has common elements from the 3 previous ultras