In response to student feedback clamoring more time alloted for local, relevant applications, the COSLA format (Chapter Overview Synthesis and Local Application) has been upgraded to do the reverse: Local Application of Marketing Concept. The reverse of the sequence emphasizes a key point in this outcome based education (OBE) activitiy. The more important thing is to find the local applications discussed in relation to the marketing concepts which support the rationale for the applications. PART 1: BENCHMARK FOR STUDENT OUTPUT: 3 MINUTE LAMC First, let us look at the finished product which is

Marketing Digitally or Digital Marketing? While digital marketing is the more commonly used term, I argue that Marketing Digitally is the better description of which comes first, and what is more important. This video, created for the PANA Foundation Masterclass: Becoming a Leader in the Marketing Industry , for almost 300 marketing students of the DLSU University, Lipa, Batangas on Feb. 19 has 3 key ideas: (1) The sequence makes a difference (2) Same Differences! (3) Build from Strong Fundamentals! https://youtu.be/Nkk8HWaCfK8 Watch

What Generation do you belong to? Silent generation, Boomer, Gen X, Gen Y, Gen Z or Alpha? Or as in Pinoy History graphic shows: do you identify more with Gloria Romero, Nora Aunor, Sharon Cuneta, Sarah Geronimo, Liza Soberano or baby Alpha? During the Leadex 2.0 Conference: New Victories, the hypothetical but all so real case for the speakers to focus on was the work toxicity that resulted from having multiple generations in the workplace- people are getting burnt out easily, unsatisfied, and uninspired, negatively impacting their organizations and consequently,

For New Victories, Leadex 2.0 Conference 2024, I was asked to recommend a solution to the common problem in the workplace: the widening generation gap that produces so much work toxicity. I was 1 of 7 thought leaders, all experienced practitioners in our own fields... Here is your CraZYx Professor's 3 insights on the "problem": (1) A typical organization has 3 Generations: Gen X, Gen Y (Millenials) and Gen Z. (2) Breakthroughs are achieved when the timezones are reduced to

Do you remember when the CraZYx story of Gilas Pilipinas Basketball was starting in 2013? For the first time, the vision had a national brand: Gilas! And it was authentic, inspiring and moving! There was euphoria and national pride when Gilas Pilipinas, the men's national basketball team, finished second at the 2013 FIBA Asia Championship gaining one of the three Asian berths for the 2014 FIBA Basketball World Cup. The Philippines secured its place at the FIBA World Cup after 36 years of absence. https://youtu.be/RZKhWPKLpeo?si=dDsS1SQBYaySmUUu Somehow, it resonated deeply. Yes, we are different, and yes, we are

The Vision: A World Where Every Good is Possible for Everyone The Mission: Move Touch and Inspire 1 Million Filipinos With Transformational Leadership by Dec 31, 2026 The Why? So We Can Make The Philippines Great Again in the Eyes of Our Children, Grandchildren so They Choose The Philippines and Create Possibilities with Filipinos and for Filipinos. Let's bring home the 12 million migrants and OFWs who have left their families. Let's keep our children and granchildren who are still here so that they love the country because of the people

Experts on Pricing say:“Lowering prices is easy. Being able to afford to lower prices is hard.” — Jeff Bezos“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.” — Phillip Kotler“The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.” — Seth Godin And the expert from up above showed me this: Today is the time to Learn. Today, Feb. 5, Monday is a milestone because of multiple firsts and the 3

I am a runner. After a knee operation in 1985, I didnt run until 2016. Then I listened to Running Ultra, an audiobook by triathlete Rich Roll, once voted as the world's fittest man. He recommended to use Strava or Twin Peaks as part of the training. I was inpired to make an impossible goal. From couch potato to marathoner in 100 days. I missed it because there were no marathons on Thursdays. So I ran my first marathon with 103 days training, 31 years after I stopped running. I initially thought it was

January 12, 2014 It has only been 12 days in the new year. But I have dared greatly - doing and being in things I may stumble publicly and fail like no one has ever. But I take courage that my taking risk will not be slowed down by those in the stands- loud as their laughs and boos may be. Surely, it will hurt as some of them are friends who mean well, but have never fought in the arena. I wear armor but my skin bleeds and my