After leading and coaching 97 Classes, mostly Marketing and Digital Marketing Classes at the Ateneo Graduate School of Business I know each class is very different from the other. While the subject matter and the syllabus is essentially the same, the diversity in the individual student' passion and the collective pride to excel is as wide as the Grand Canyon. Every once in a while, something clicks and almost everyone seems to be working towards making theirs, the best class ever. As I look back to 2020 classes such CLDH' 's v78

Discover Life's True Treasures with the transformative ZYXW way. Unravel the intertwined paths to physical vitality, financial prosperity, and heart-felt happiness. https://youtu.be/eQYZA2VVcDQ Frpm video "ZYXW: 8 Secrets of Health, Wealth, and Happiness" the interconnectedness of the three pivotal life pillars is emphasized. Here is a ZYXW framework summary: Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Achieve a holistic state of well-being that encompasses health, wealth, and happiness, now! Build a life where one's physical, financial, and emotional states are in harmonious balance. Y (Reasons Why The Z is Important. Why you believe that you

Dive deep into Hal Elrod’s "The Miracle Morning" approach. Discover how structured morning rituals can catalyze holistic transformations in every aspect of life. Here's a ZYXW framework summary for "The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)" by Hal Elrod: Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Transcend previous limitations and create the life you desire by dedicating time each morning to personal development and growth. Maximize potential by embracing a morning routine that sets the tone for the rest of the day. Y (Reasons Why The Z

Change how you approach tasks with Brian Tracy's impactful strategies. Identify and conquer your 'frogs' daily to ensure consistent progress and heightened motivation. Here's a summary of "Eat That Frog!" by Brian Tracy using the ZYXW framework: Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Overcome procrastination and enhance productivity to achieve more in less time. Accomplish the most critical tasks first to drive significant results. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z) Time is a limited resource; optimizing its use leads to greater personal and

Time is precious, especially in management. Dive into the transformative One Minute techniques, rooted in years of practicality, and watch employee morale and productivity soar. Here's a summary of "The New One Minute Manager" by Spencer Johnson and Kenneth Blanchard, using the ZYXW framework: Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Achieve effective management through simplicity and quick techniques that produce desired results. Create an empowered workforce that is productive and has high morale. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z) In today's fast-paced world,

Overcome distractions with the Pomodoro Technique. Embrace 25-minute focused sessions, punctuated with rejuvenating breaks, to supercharge productivity and concentration. Here's a ZYXW framework summary for "The Pomodoro Technique" by Francesco Cirillo: Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Enhance productivity and focus by utilizing structured time intervals, thereby improving work quality and efficiency. Achieve a balanced work rhythm that allows for deep concentration, while also preventing burnout. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z) Time is the most valuable non-renewable resource; hence, optimizing its utilization

WYSIWYG is commonly used to represent What You See Is What You Get. For Marketing Plan presentations, the capstone or highlight of MBA level Marketing Classes at the Ateneo Graduate School of Business, I have found it useful to give samples of actual work by myself, as the professor or by students and student groups as examples of WYSIWCHY What You See is What Can Help You. While it is great to show perfect benchmarks, is also useful to show student work when this is accompanied by how that work project was

Street-smart selling techniques often come in the form of catchy phrases or heuristics that are easy to remember and apply in various selling scenarios.  The slogans are grouped according to the stages in a solutions-selling process. By organizing these phrases according to the steps of value-selling, sales professionals can gain a clearer roadmap on how to navigate complex sales scenarios, especially when selling technical or business solutions.  Since several categories overlap, some of the slogans appear more than once.   Here's a categorization of the catchy sales slogans based on these value-selling steps:  1. Researching,

Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) Embrace the modern shift in customer-business relationships where genuine, one-on-one interactions and personalized attention are the keys to success. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z.) The digital age, particularly social media, has made it possible for companies to engage with customers on a personal level, reminiscent of old-town shop dynamics where business owners knew their customers by name. Brands that provide value, authenticity, and show they genuinely care about their customers will have a competitive

Z (Desired Outcome. Must Achieve Objective. Non Negotiable Goal) To identify, understand, and create significant moments that leave a lasting impact and transform our personal and professional lives. Y (Reasons Why The Z is Important. Why you believe that you can achieve the Z.) Moments shape our memories, and those memories dictate our stories and our perception of life. Pinnacle moments, whether in customer service, education, or personal relationships, can foster loyalty, catalyze change, and profoundly impact our lives. Through understanding the anatomy of such moments, we can elevate everyday experiences into something memorable. X (What